Associate Director, Channel Strategy - Media (US)

Accountabilities

• Coordinated Channel Strategy: Support the development of a connected channel strategy across the US market, linking paid, owned, earned, and emerging digital channels to business objectives and brand priorities.
• Media Planning: Help brands shift from siloed decisions to journey-led planning across key audiences, including healthcare professionals and patients, to increase relevance and performance.
• Cross-Functional Alignment: Partner with business collaborators, brand teams, media, web, content, CRM, analytics, customer experience, and agency partners to align channel strategy to portfolio needs and drive coordinated execution.
• Digital Presence Evolution: Develop recommendations for how our digital footprint should adapt to changing customer behavior, AI-powered discovery, evolving search patterns, and the need for authoritative, well-structured content.
• Frameworks and Governance: Support the creation of channel strategy frameworks, playbooks, and governance principles that improve consistency, compliance, and scalability across brands and business units.
• Investment and Prioritization: Contribute analysis and recommendations on channel mix, prioritization, and budget allocation based on customer needs, market dynamics, business goals, and performance insights.
• Measurement and Optimization: Partner with analytics and marketing sciences to support measurement frameworks, important metric development, and continuous optimization, ensuring channel decisions are evidence-based.
• Innovation Scouting: Identify and evaluate opportunities across media models, digital experiences, content distribution, personalization, and AI-enabled engagement to unlock growth and efficiency.
• Program Management: Enable teamwork across internal teams and agencies, providing day-to-day coordination, material development, synthesis of inputs, and progress tracking to keep workstreams on pace and on target.

Essential Skills/Experience

• Bachelor’s degree.
• Experience in channel strategy, media strategy, paid media, web, CRM, digital customer engagement, or related disciplines.
• Experience supporting cross-functional strategic initiatives in a complex, matrixed organization.
• Strong understanding of how channels work together across the customer journey, including media strategy, web strategy, search, content ecosystems, CRM, and digital customer engagement.
• Experience translating business and customer needs into clear recommendations and actionable plans.
• Experience with measurement and performance evaluation, including KPI development and use of data to guide decisions.
• Strong stakeholder management, communication, and collaboration skills.

Desirable Skills/Experience

• Experience in a regulated industry, preferably healthcare, life sciences, or pharmaceuticals.
• Understanding of US healthcare marketing, including HCP and patient engagement in a compliant environment.
• Understanding of AI-enabled discovery, evolving search behaviors, and the role of authoritative content in visibility and trust.
• Familiarity with paid, owned, and earned channel planning.
• Experience working with agencies, analytics partners, and cross-functional commercial teams.
• Knowledge of digital analytics, media measurement, web performance, dashboarding, and strategic planning tools and approaches.