Associate Director, Media Strategy

About the role

The Associate Director, Media Strategy leads key strategy and planning workstreams on one of Monks' most important client relationships: owning deliverables end to end and serving as a trusted day-to-day client contact. This requires:

• Strong ability to build client and platform relationships
• A track record of managing and growing account workstreams
• Ability to tell data-driven stories and extract key insights for senior-level clients
• Full-funnel understanding of the media landscape across Social, Search, Programmatic/Digital Investment, Holistic Video, OOH, and Direct Partnerships.
• Experience managing and stewarding career growth for direct reports

Responsibilities

Serve as a lead day-to-day point of contact with media client stakeholders.
Develop go-to-market strategies and integrated, full-funnel media plans informed by rich consumer and industry insights with a laser focus on outcomes.
Lead briefings, brainstorms, presentations and reporting calls to represent and support the team.
Prepare executive-level deliverables on performance, strategic POVs and competitive analysis.
Analyze data, craft insights and make recommendations internally and externally in deck form.
Use AI-enabled tools to accelerate research, insight generation, plan development and reporting.
Maintain executional and performance excellence through ongoing collaboration with Activation, Investment and Data & Measurement teams.
Establish relationships with platform partners to stay current on offerings and maximize media value.
Track and manage the client scorecard to ensure the team is set up to hit performance goals.
Lead and manage 1–3 direct reports; regularly meet to establish priorities and offer guidance and feedback.

Qualifications

• 7+ years of industry experience focused on media strategy, planning and client service
• Eager to forge long-term client partnerships built on mutual trust and fueled by ongoing performance
• Proficient in media strategy with experience across digital direct, programmatic, social and search plus fluency in brand and offline channels
• Ability to craft compelling, data-driven narratives for client deliverables
• Experienced with syndicated planning and competitive insight tools (e.g., Comscore, GWI, Pathmatics, Nielsen)
• Comfortable adopting AI-enabled tools and helping the team work smarter
• Excellent written and verbal communication skills; desire to grow as a leader and mentor
• Bachelor's degree or equivalent with emphasis on marketing, advertising, or business

Skills

• Strong ability to build client and platform relationships
• A track record of managing and growing account workstreams
• Ability to tell data-driven stories and extract key insights for senior-level clients
• Full-funnel understanding of the media landscape across Social, Search, Programmatic/Digital Investment, Holistic Video, OOH, and Direct Partnerships
• Experience managing and stewarding career growth for direct reports

Benefits

• Excellent, full coverage medical, dental, and vision insurance
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth

Pay

$122,000—$140,000 USD

Schedule

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.