Associate Director, Center for Career Advancement, Communications & Marketing

Full-time exempt staff position, 40 hours per week, 52 weeks per year. May work some nights and weekends to promote events and programs.

About the Role

The Associate Director leads the Center for Career Advancement's (CCA) integrated communications, marketing, and digital engagement strategy to elevate student awareness, engage employers, parents and alumni, and build career readiness awareness across the campus community. This position is responsible for developing and executing a comprehensive communications plan that elevates the CCA’s visibility across the university community, strengthening the Center's brand, increasing engagement across multiple platforms, and ensuring students, employers, alumni, faculty, and campus partners receive timely, relevant, and compelling information. The position is gift funded for an initial two-year term, with the possibility of renewal subject to the availability of funds and satisfactory performance.

Responsibilities

• Develop and execute an integrated marketing and communications strategy that promotes the Center for Career Advancement's programs, services, and initiatives through digital, print, web, email, photographs, and social media platforms.
• Lead the development, implementation, and assessment of the Center for Career Advancement's social media strategy across multiple platforms.
• Create and manage engaging content, oversee the Center's social media presence and online communities, monitor digital engagement and conversations, respond to emerging issues as appropriate, and leverage trends, analytics, and best practices to increase brand awareness, student engagement, and participation.
• Create compelling content, oversee advertising campaigns, and collaborate with University Communications, University Advancement, Athletics, three academic colleges, and other campus partners to strengthen the Center's brand, increase student engagement, and communicate career opportunities and outcomes.
• Work with the CCA Platforms team on continued development of uConnect pages, outcomes reports, etc.
• Supervise CCA Student Interns.
• Additional non-essential tasks and responsibilities may be assigned as needed.

Requirements

• Bachelor's degree in Communications, Marketing, or related field.
• Four (4) years of related experience in advertising, social media, communications, or related field.

Preferred Qualifications

• Master's degree in communications, marketing, counseling, or related field.
• Six (6) years of experience working with career/professional development and counseling.
• Documented experience with and demonstrated interest in work with undergraduate student population.

Skills

• Deep appreciation of and passion for the Center for Career Advancement and mission of CCA, and an understanding of the importance of career development in higher education.
• Demonstrated experience in utilizing social media tools and web technology to engage and extend reach of undergraduate career services program with constituent audiences.
• Demonstrated excellence in written communication skills and a clear, concise writing style with strong editing, spelling, and grammar skills.
• Demonstrated understanding of and appreciation for the relationship between the liberal arts and employability.
• Demonstrated proficiency in digital and mobile marketing technologies, including experience with visual design tools (Adobe Photoshop, Canva), multi-channel social media management (X, Facebook, Instagram, TikTok), and modern web-based marketing and AI-assisted content tools and systems.

Physical Requirements

Office environment; no specific or unusual physical or environmental demands.

Pay

Salary range: $54,080.00 - $67,600.00. The offer rate will be based on a review of the candidate's credentials compared to the qualifications of the position, internal equity, and the university's overall compensation philosophy. This role is not budgeted for visa sponsorship; all candidates must be authorized to work in the U.S. without a need for current or future visa sponsorship.

Benefits

• Flexible scheduling options determined by role.
• Medical, prescription drug, vision, dental, life, and long-term disability insurance options.
• Outstanding 10% employer contribution to your retirement plan (no contribution requirement for non-exempt positions).
• Generous paid time off, including vacation and sick time, a community service day, and 19 paid holidays (including two full weeks off for Winter Break).
• Full-time and part-time members of the faculty and staff are eligible for tuition remission for themselves. Full-time members are also eligible for tuition remission for their spouse/spousal equivalent and various tuition programs for their children.
• Credit for full-time benefits-eligible employment at other institutions of higher education will be applied to waiting periods.
• Comprehensive employee wellness program including program incentives.
• Parental leave, an employee assistance program, fitness center membership, and other benefits.