Associate Director, Communication and Marketing

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections where posting has real specific content. Must not repeat job title as heading. Must not include Job ID etc. Remove boilerplate. Must preserve all substantive info. We need to parse the posting. Job Title: Associate Director, Communication and Marketing (Administrator I). Not to be used as heading. We have sections: - Why CSUF (About the role? Actually description of university). Could be "About the role" or maybe "About CSUF". The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can map content to these headings. We need to decide which sections have content. Content: - About the role: description of why CSUF, department, role purpose. Could be "About the role" includes description of university, department, role purpose. - Responsibilities: list of duties and responsibilities. - Requirements: maybe essential qualifications. - Qualifications: maybe preferred qualifications? But they said separate sections: Requirements, Qualifications, Skills. Could interpret: Requirements = essential qualifications; Qualifications = preferred qualifications; Skills = specific skills (like database management, publishing software, etc). However we need to avoid duplication. Let's extract: Essential Qualifications (bullet list): - Bachelor's degree from an accredited four-year university. - Two years of experience in communications and marketing. - Excellent written communication skills are needed for writing communication pieces that represent alumni engagement. - Supervisory experience. - Database management and knowledge of basic methods/procedures for research and statistical analysis. - Strong interpersonal skills. - Experience with publishing software. - Ability to understand complex processes. - Ability to establish and maintain cooperative working relationships at various administrative levels; ability to speak and write logically and effectively. - A background check (including a criminal records check) must be completed satisfactorily and is required for employment. - CSU will make a conditional offer ... (maybe not needed as requirement but it's condition). We'll keep as part of requirements. Preferred Qualifications: - Experience working with alumni in higher education setting. - Graphic design experience. - Experience with Raiser’s Edge or similar database systems. - Board of directors and/or volunteer management. - Experience with Microsoft Office and publishing software. - Ability to analyze and maintain the budget and accounting processes of an administrative unit. License/Certifications: - A valid California driver’s license. Special Working Conditions: - Must be able to work the annual commencement ceremonies. Benefits at a Glance: - An array of health plans that include prescription drug coverage - Dental and Vision coverage - Income protection benefits including life insurance and disability - Retirement plan through CalPERS - Tuition waiver for employees and dependents if eligible - FlexCash (in lieu of health and dental) - Employee Assistance Programs - 15 paid holidays - See Our CSUF Benefits Website For Additional Information. Pay/Salary: - Salary Range Classification Range $4,135 - $12,288 per month (Hiring range depending on qualifications, not anticipated to exceed $6,800 - $8,300 per month) Work Schedule: - Monday - Friday, 8:00 AM - 5:00 PM; occasional early morning, evening and/or weekend hours. Now we need to output HTML with

headings and appropriate content. We must not include sections with placeholder or generic like "commensurate with experience". Not present. We need to decide which sections to include: - About the role: we have description of CSUF, department, role purpose. That's substantive. - Responsibilities: we have list of duties. - Requirements: essential qualifications. - Qualifications: preferred qualifications. - Skills: maybe we can combine some skills like database management, publishing software, etc. But we already have those in requirements/qualifications. Could create Skills section for specific technical skills: database management, publishing software, Microsoft Office, Raiser’s Edge, graphic design, etc. However we risk duplication. The instruction: "Prefer a few substantive sections over many thin ones." So maybe we combine skills into Requirements or Qualifications. But they asked to use those headings if content exists. We could include Skills with bullet list of skills: excellent written communication, strong interpersonal, ability to understand complex processes, ability to establish cooperative relationships, ability to speak/write logically, database management, publishing software, Microsoft Office, graphic design, budget analysis, etc. But many of those already appear in essential/preferred. Might be okay to have separate Skills section focusing on abilities/skills not covered elsewhere. However to avoid duplication, maybe we just include Requirements (essential) and Qualifications (preferred) and skip Skills. But the instruction says we can include Skills if we have content. It's optional. We'll decide to include Skills as a combination of specific abilities: database management, publishing software, Microsoft Office, graphic design, budget analysis, etc. But we need to ensure we don't repeat same content verbatim; we can rephrase. But we must preserve ALL substantive information; do NOT invent or summarize away detail. That means we cannot omit any substantive info. If we put info in Skills that is also in Requirements/Qualifications, we are not omitting, just duplicating? Duplication is allowed? It says preserve ALL substantive information; does not forbid duplication. However we should avoid unnecessary duplication but not required. Safer to keep each piece in one place to avoid duplication but still preserve all. We can allocate each piece to a section: essential qualifications go to Requirements; preferred qualifications go to Qualifications; specific skills like database management, publishing software, Microsoft Office, graphic design, budget analysis go to Skills (maybe overlapping). But then some essential qualifications also include database management etc. That would duplicate. To avoid duplication, we could treat essential qualifications as Requirements, and preferred qualifications as Qualifications, and then Skills could be something else like "Ability to understand complex processes, ability to establish cooperative working relationships, ability to speak and write logically and effectively, strong interpersonal skills, excellent written communication skills." Those are also in essential qualifications though. Hmm. Maybe better: Use Requirements for essential qualifications (including education, experience, background check). Use Qualifications for preferred qualifications (alumni experience, graphic design, Raiser’s Edge, board experience, Microsoft Office, budget analysis). Use Skills for specific technical skills: database management, publishing software, Microsoft Office, graphic design, etc. But again overlapping. Given the instruction to prefer few substantive sections over many thin ones, maybe we combine Requirements and Qualifications into one "Requirements" section that includes both essential and preferred, and then have Skills separate for abilities like communication, interpersonal, etc. But we still need to follow heading list: they gave examples but not mandatory to use all. We can choose which headings to include based on content. Thus we could have: - About the role - Responsibilities - Requirements (includes essential and preferred qualifications) - Skills (includes communication, interpersonal, analytical, etc.) - Benefits - Pay - Schedule That seems reasonable. Now we need to extract content for each. About the role: combine "Why CSUF" paragraph and department description and role purpose. Paragraphs: "Why CSUF California State University, Fullerton (Cal State Fullerton) is a leading public university committed to student success, academic excellence, and inclusive excellence. The university fosters a collaborative environment that supports teaching, research, and service while promoting innovation and professional growth. Cal State Fullerton is both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution, and a recipient of the Seal of Excelencia (2021 and 2024) from Excelencia in Education. Joining Cal State Fullerton means becoming part of a community dedicated to advancing student achievement, career success, and economic mobility." Department description: "The Office of Alumni Engagement within the Division of University Advancement strives to foster a lifelong community of alumni connected to each other and to the institution with the goal of generating private financial support and engagement with the University. Alumni Engagement staff also supports the Alumni Association Board of Directors in efforts to advance a positive CSUF image, promote university and alumni accomplishments, and provide opportunities for alumni networking. We are seeking an exceptional individual to join our team as the Associate Director, Communication and Marketing (Administrator I). The ideal candidate in this role should have a positive attitude, an active, energetic mind, and a leadership style that is characterized by highly ethical practices and a commitment to inclusivity, openness, flexibility, integrity, and kindness." We can combine these into About the role. Responsibilities: list of duties from "Duties and Responsibilities". We'll extract bullet points. Responsibilities bullet list: - Under the direction of the Assistant Vice President of Alumni Engagement, the Associate Director of Communications and Marketing is responsible for managing alumni communications and marketing as well as affinity partner communication strategies. - The Associate Director will serve as a key liaison with the Alumni Association Board of Directors providing strategic consult and staff support to the Membership and Marketing Committee. - The Associate Director will manage the following areas: print media, social media, website, and all communications for events, activities, philanthropy, membership, and other forms as necessary. - The Associate Director serves as the department Chief Communications Officer and will develop, write, edit, and conduct quality control on marketing and promotional materials for print, electronic, and social media. - The Associate Director will represent the office and collaborate with campus partners to integrate messaging; develop content for Titan Magazine, Orange County Register CSUF section, and other outlets as appropriate. - Consult and advise on alumni and student event marketing and promotion; and manage merchandising for the department to ensure brand integrity and compliance with campus standards. - Develop metrics, establish benchmarks, analyze communication reports, review current trends, track progress to set goals, and evaluate the effectiveness of strategies. - Develop and maintain budget and financial forecasts for communications, marketing, promotional items, and acquisition campaigns. - The Associate Director will provide leadership and supervision to professional staff and student assistants. - Additionally, will oversee the process of recruiting, interviewing, hiring, and onboarding all student employees for the unit. - Other duties as assigned. We need to preserve all. We'll output as

• items. Requirements: essential qualifications list. Essential Qualifications bullet list: - Bachelor's degree from an accredited four-year university. - Two years of experience in communications and marketing. - Excellent written communication skills are needed for writing communication pieces that represent alumni engagement. - Supervisory experience. - Database management and knowledge of basic methods/procedures for research and statistical analysis. - Strong interpersonal skills. - Experience with publishing software. - Ability to understand complex processes. - Ability to establish and maintain cooperative working relationships at various administrative levels; ability to speak and write logically and effectively. - A background check (including a criminal records check) must be completed satisfactorily and is required for employment. - CSU will make a conditional offer of employment, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. - Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position. We could keep the last three as part of requirement. Qualifications: preferred qualifications list. Preferred Qualifications bullet list: - Experience working with alumni in higher education setting. - Graphic design experience. - Experience with Raiser’s Edge or similar database systems. - Board of directors and/or volunteer management. - Experience with Microsoft Office and publishing software. - Ability to analyze and maintain the budget and accounting processes of an administrative unit. Also License/Certifications: A valid California driver’s license. Could be part of Qualifications or separate. Since it's a license/certification, we could include in Qualifications. Special Working Conditions: Must be able to work the annual commencement ceremonies. Could be part of Qualifications or maybe a separate section but not in list. We could add to Qualifications as bullet. Skills: we need to decide content. Could include abilities like excellent written communication, strong interpersonal, ability to understand complex processes, ability to establish cooperative relationships, ability to speak/write logically, etc. But those are already in essential qualifications. To avoid duplication, maybe