Jobs · Sales · Virginia

Associate Creative Director, Marketing

Range · McLean, VA · 1 mo ago
On-siteSalesFull-time

About the role

We are looking for a senior, strategic Creative Director to own the creative vision for how Range shows up in the world. This is a rare opportunity to build an in-house advertising function from the ground up at a well-funded, hyper-growth fintech company.

Responsibilities

  • Own Range's Marketing Creative. Take full ownership of the creative strategy and output for Range's performance ads — from paid social and video to landing pages and registration flows. You are the internal creative lead, and everything that runs in the market reflects your direction and standards.

  • Direct Agency Partners. Manage our relationship with external creative agencies, providing clear, confident briefs and elevating their output to meet Range's bar. You know how to get the best work out of agency partners and when to push back.

  • Set the Creative and Copy Direction. Develop and maintain a clear, compelling point of view on Range's advertising voice and visual language. Provide strategic direction for copywriting and content marketing — ensuring our messaging speaks directly to high-income earners, tech professionals, and executives in a way that feels modern, credible, and trustworthy.

  • Ensure Full-Funnel Creative Cohesion. Oversee the creative journey from ad to homepage to registration. The promise we make in an ad must be the experience a prospective member has when they arrive. You will work closely with product and growth teams to close any gaps in that narrative and reduce no-show rates.

  • Stay Culturally Sharp. Stay ahead of advertising trends, platform creative formats, and cultural moments. You know what's resonating on Meta, YouTube, and LinkedIn right now — and you know how to apply those instincts to a premium brand without losing credibility or trust.

  • Generate a Continuous Stream of Fresh Creative. Range needs a steady pipeline of new ad concepts in market at all times. You will build a system for generating, testing, and refreshing creative — partnering with performance marketing to understand what's working and using those insights to sharpen future concepts.

  • Collaborate Cross-Functionally. Partner with performance marketing, product, and content teams to ensure creative strategy and business strategy are aligned. You may embed with product pods and will be a key voice in shaping how Range communicates its value to prospective members.

Requirements

  • 7+ years in creative direction, art direction, or advertising — ideally with experience at a consumer brand, premium fintech, or growth-stage startup.

  • Agency background with in-house ambitions, or in-house experience with agency fluency, both welcome.

Qualifications

  • You have a track record of concepting and directing advertising campaigns — not just executing them.

  • You've led agencies or in-house creative teams and know how to set a standard and hold people to it.

  • You have strong, confident opinions about messaging. You can write a compelling headline, a clear value proposition, and a landing page that converts — and you know when the agency's draft isn't good enough.

  • You understand how to balance brand storytelling with direct response principles.

  • You understand how advertising connects to the broader member journey. You think about the ad-to-landing-page-to-registration flow as a single creative system, not a series of disconnected assets.

  • You work well with performance marketing, product, and leadership teams. You can translate data and business goals into creative direction, and you can translate creative decisions into language that resonates with non-creative stakeholders.

  • You thrive in a fast-moving environment where you own your domain, make decisions with incomplete information, and ship work quickly. You've operated in a growth-stage company or built an in-house creative capability from scratch.

Skills

  • Advertising Creative Leadership

  • Brand and Copy Instincts

  • Cultural Awareness

  • Full-Funnel Thinking

  • Collaborative by Nature

  • Startup Adaptability

Benefits

  • Comprehensive health coverage: Medical, dental and vision

  • 401k plan

  • Technology allowance

  • PTO

  • Top of Market Pay

  • Paid parental leave

  • In-person team & company events

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