Associate Business Development Manager - University of North Carolina Greensboro

About the role

We’re seeking a motivated sales professional to join our growing sponsorship business. This hybrid role blends sales and activation responsibilities and is ideal for someone who thrives in a fast-paced, team-oriented environment and is eager to make an impact in collegiate athletics sponsorship.

Responsibilities

• Actively contribute to revenue generation by developing and selling creative sponsorship packages that meet and exceed assigned sales goals.
• Manage a personal book of business while supporting broader sales efforts through pipeline development, prospect research, and client outreach.
• Execute the full sales process: from prospecting and proposal development to closing deals and managing renewals.
• Collaborate cross-functionally with activation, marketing, and operations teams to ensure seamless execution of partner campaigns.
• Assist with fulfillment of all partnership elements including signage, radio, digital, social media, and in-venue promotions.
• Build and maintain strong relationships with local, regional, and national clients as well as university partners, athletic department staff, and internal stakeholders—serving as a trusted representative of both Learfield and the university.
• Represent the property at key events, game days, and hospitality functions, ensuring an outstanding client experience.
• Support in the creation of end-of-season recaps and other deliverables that demonstrate partnership value.
• Aid in managing property social media accounts and proof-of-performance efforts.
• Provide general support to the General Manager and property team, including expense processing, invoicing, and other budgetary needs.
• Attend and contribute to game day operations and client hospitality events, including occasional nights and weekends.
• Stay informed on industry trends and best practices, brand activations, digital marketing tools, and emerging sponsorship platforms.
• Perform other related duties as required.

Qualifications

• 2+ years of experience in sales, marketing, sponsorship, client service, or a related field.
• Strong communication, organization, and presentation skills.
• Ability to understand client needs and build integrated marketing solutions.
• Comfortable working in a fast-paced, team-oriented environment.
• Ability to work evenings and weekends as needed for game days and events.

Benefits

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act. Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.