Associate, Brand Media

About the role

The ideal candidate will have studied marketing or advertising with a passion for paid media. They will be responsible for ensuring that media plans align with the overall marketing strategy and deliver on Brand objectives.

Responsibilities

• Collaborate with Brand Strategy, Advertising, Sponsorships, Social and Marketing & Analysis teams to develop integrated marketing campaigns
• Serve as an internal subject matter expert for paid media strategy, planning, and activation of media investment for Brand and assigned Lines of Business (LOB’s)
• Support Brand, product and Sponsorship campaigns across mass media channels including video, print, audio, digital, social and OOH platforms
• Develop paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways
• Evaluate research, develop points of view and craft paid media strategies and tactics to address business objectives
• Support Brand and LOB (line of business) media plan execution and maintenance; manage media authorizations, flowcharts, and plan actualizations
• Manage paid media campaign budgets, including reconciliation and reporting
• Build solid understanding of financial services competitive category; stay current with media trends and identify opportunity areas
• Build strong agency partner and media vendor relationships
• Track, benchmark and report on key performance metrics

Qualifications

• Bachelor’s Degree or Military Experience
• At least 1 year of experience in paid media, advertising or marketing

Preferred Qualifications

• Experience in managing paid media campaign budgets
• General understanding of media principles, planning and buying functions
• Experience with media tools including but not limited to MRI, Simmons, Scarborough, Nielsen, and comScore
• Experience in Credit Card, Bank or other Financial Services industries
• Strong communication and project prioritization skills

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.

Pay

Salaries for this role are listed below, by location:

• Sales Territory: $74,200 - $84,700 for Associate, Brand
• McLean, VA: $81,700 - $93,300 for Associate, Brand
• Richmond, VA: $74,200 - $84,700 for Associate, Brand
• New York, NY: $89,200 - $101,700 for Associate, Brand

Schedule

This role is expected to accept applications for a minimum of 5 business days. No agencies please.