Associate, Brand Media

About the role

This is an exciting opportunity for a talented media professional to join Capital One’s Brand Media Department as an Associate, serving as an internal subject matter expert responsible for paid media strategy, planning and activation of media investment for Brand and assigned Lines of Businesses (LOB’s).

Responsibilities

• Collaborate with Brand Strategy, Advertising, Sponsorships, Social and Marketing & Analysis teams to develop integrated marketing campaigns
• Serve as a support for Brand, product and Sponsorship campaigns across mass media channels including video, print, audio, digital, social and OOH platforms
• Support in developing paid media plans that drive innovation and impact by incorporating new channels and using traditional channels in unique ways
• Support in evaluating research, develop points of view and craft paid media strategies and tactics to address business objectives
• Support Brand and LOB (line of business) media plan execution and maintenance; manage media authorizations, flowcharts, and plan actualizations
• Manage paid media campaign budgets, including reconciliation and reporting
• Build solid understanding of financial services competitive category; stay current with media trends and identify opportunity areas
• Build strong agency partner and media vendor relationships
• Track, benchmark and report on key performance metrics

Qualifications

• Bachelor’s Degree or Military Experience
• At least 1 year of experience in paid media, advertising or marketing