Associate Manager Brand Media

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. Bimbo Bakeries USA offers a safe and inclusive work environment that appreciates diversity, promotes development and allows associates to be their authentic selves.

Compensation

• Salary Range: $66,600 – $86,600
• Annual Bonus Eligibility

Benefits

• Comprehensive Benefits Package
• Paid Time Off
• 401(k) with Company Match

Position Summary

Bimbo Bakeries USA is seeking a curious, results‑driven media professional to support the planning, execution, optimization, and performance analysis of brand media investments across a portfolio of iconic brands. This role partners with Brand Marketing, Media, Analytics, Sales, Creative, and agency teams to ensure campaigns are executed effectively and deliver against brand and business objectives. The Associate Manager, Brand Media will play an active role in campaign development, agency coordination, media reporting, optimization recommendations, and test‑and‑learn initiatives. The ideal candidate has a strong understanding of digital media channels and campaign fundamentals and is eager to deepen expertise in media strategy, measurement, audience development, and performance marketing.

Key Job Responsibilities

• Support the development and execution of media plans across digital and traditional channels.
• Partner with agency teams to ensure campaigns launch on time, within budget, and according to approved plans.
• Assist in translating brand objectives into campaign requirements, audience strategies, media tactics, and performance metrics.
• Maintain campaign trackers, project plans, and execution documentation.
• Monitor campaign performance and identify opportunities to improve efficiency, effectiveness, and business outcomes.
• Analyze channel, audience, geography, and creative performance to uncover insights and optimization recommendations.
• Support campaign reporting and performance recaps, translating data into clear and actionable business recommendations.
• Help identify trends and patterns that can improve future campaigns and media investments.
• Collaborate with Brand Marketing, Analytics, Sales, Creative, Consumer Insights, and Omnichannel teams to support campaign execution and measurement.
• Stay informed on industry trends, media technologies, consumer behavior, and platform innovations.
• Build expertise in media measurement, audience strategy, attribution, and optimization methods.
• Contribute ideas that improve campaign effectiveness, operational efficiency, and media capabilities.

Key Leadership Competencies

• Demonstrates Self‑awareness: uses feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Collaborates: builds partnerships and works collaboratively with others to meet shared objectives.
• Action oriented: takes on new opportunities and tough challenges with urgency, high energy, and enthusiasm.
• Understands the business: grasps the organizational environment and shows interest in adapting to its culture and ways of working.

Education and Work History

• Bachelor’s degree in Business, Marketing, Communications, Analytics, or related field preferred.
• 3–5 years of experience in media, digital marketing, advertising, agency account management, or related field.
• Experience supporting paid social, digital video, display, search, programmatic, retail media, or related marketing channels.
• Understanding of major media channels and campaign measurement principles.
• Familiarity with media platforms, ad servers, DSPs, or campaign reporting tools.
• Experience analyzing marketing performance data and translating insights into recommendations.
• Strong analytical, organizational, and project‑management skills.

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