Associate Brand Manager

About the Company

Premier Nutrition Company (PNC) is one of the fastest-growing companies in the proactive wellness space, leading the category of protein shakes and powders. We make the brands Premier Protein and Dymatize and are part of BellRing Brands (NYSE: BRBR). Founded in 1997, our success stems from a simple yet powerful formula: a purpose-driven organization—Changing Lives with Good Energy—where employees are supported with autonomy to develop and grow. We prioritize a culture of connection and belonging, one of our five core values, fostering an environment where employees thrive and deliver exceptional business results. This regenerative culture attracts top talent and has earned us recognition as a Great Place to Work™ for the 9th consecutive year (2025), ranking #8 on Fortune Magazine’s Best Workplaces in our category.

We offer a vibrant workplace with benefits that employees love, including year-round half-day Fridays, in-office massages, free lunches and snacks, dogs in the office, culture celebrations, engaging events (e.g., bring your kids to work day), a 6% 401k match after one year, generous paid family leave regardless of gender, bonus eligibility for all positions, company-wide volunteer days, matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, and walking meetings.

We seek individuals who flourish in this environment and contribute to our high-growth journey. If you embrace a Challenger Mindset—taking smart risks, displaying relentless hunger, and seeing yourself as a builder—this is the place for you. We value action over analysis paralysis, agility over perfection, and long-term impact over short-term wins.

About the Role

As an Associate Brand Manager, you’ll play a pivotal role in shaping the future of our portfolio, driving growth for a brand consumers trust to support their wellness goals. This highly visible role involves collaborating across functions to develop and execute consumer-centric strategies that balance brand-building and business results. You’ll leverage consumer, market, and retail insights to identify growth opportunities, optimize marketing programs, and influence strategic decision-making. The role offers broad brand management experience in a fast-paced environment, with meaningful ownership, exposure to senior leadership, and direct impact on products shaping the future of protein.

Work Environment

We operate in a dynamic, hybrid workplace with an expectation that all employees come into our Emeryville, California, office Tuesday through Thursday. In-person collaboration is intentional, fostering innovation, impromptu discussions, respectful challenges, leadership role-modeling, and culture-building. Our modern 133,000-square-foot headquarters features spacious workspaces, a gym with a rock-climbing wall, a café, free onsite parking, greenery, and multiple transportation options.

Responsibilities

• Business Analytics & Tracking (40%)
  • Analyze and identify drivers of the category, competition, and owned product lines, delivering data-backed recommendations to uncover growth opportunities.
  • Utilize IRI, Retail Link, and industry/market research reports for ad hoc business analysis.
  • Own monthly reporting on business performance (Nielsen/IRI, revenue tracking, profitability tracking, marketing forecasts, and budget).
• Brand Strategy (10%)
  • Participate in annual brand planning, owning the annual business review and key deliverables for annual and three-year brand plans.
• Product Management (25%)
  • Partner with the Consumer Insights team to develop consumer-driven platforms, products, and strategies.
  • Lead cross-functional teams to develop product, packaging, P&L, and commercialization plans for new Ready-to-Drink beverages and Protein Powder platforms.
  • Dive deep into pricing and promotional strategies to gain competitive advantages.
  • Partner with the Sales team to develop and deliver tactics and strategies to spur growth across channels (club, convenience, food/drug/mass, eCommerce).
• Marketing Communications (25%)
  • Participate in overall media campaign strategic and tactical development.
  • Manage launch and ongoing execution of campaign tactics, collaborating with agency partners and internal teams, and reporting results to business leaders.
  • Develop and execute consumer promotions plans.

Requirements

• Education: Bachelor’s Degree required; MBA preferred.
• Experience: 3+ years of marketing experience, preferably with a Consumer-Packaged Goods (CPG) company, agency, or management consulting firm (with MBA) or 4+ years of marketing experience (without MBA).

Key Capabilities and Mindsets

• Challenger Mindset: Bias for action, hunger to get after it, and comfort taking smart risks.
• Builder: Transform the status quo, find smarter and faster ways to get things done, and inspire others.
• Strategic Mindset: Balance long-term vision with execution.
• Inspire and Influence: Build trusting, win-win relationships and motivate peers and teams.
• Bring People Along: Provide context, cascade information openly, and share inclusively.

You Will Thrive Here If…

• You are naturally curious and enjoy turning data into actionable business insights.
• You like solving hard challenges and are comfortable figuring things out with limited direction.
• You balance strategic thinking with strong attention to detail.
• You enjoy partnering across functions and influencing decisions through facts and insights.
• You thrive in a fast-paced environment where priorities evolve quickly.
• You are energized by learning about consumers, brands, innovation, and the evolving food and beverage landscape.
• You can manage multiple projects simultaneously without sacrificing quality.
• You welcome feedback and continuously look for ways to improve.

This Role May Not Be Ideal If You Prefer…

• A highly structured environment with rigid rules and uniformity.
• Workplaces with minimal ambiguity.
• Working independently with limited cross-functional collaboration.
• Focusing solely on execution without strategic thinking.
• Avoiding presentations, storytelling, or influencing others with data.
• Managing one project at a time with few competing priorities.
• Receiving little feedback or challenge to your thinking.
• Environments where priorities rarely change.

Pay

The expected pay scale for this role is $110,000 to $120,000, varying based on relevant experience, qualifications, geographic area (if applicable), and internal equity.

Benefits

• Year-round half-day Fridays.
• In-office massages.
• Free lunches and snacks.
• Dogs allowed in the office.
• Culture of belonging celebrations and engaging in-office events (e.g., bring your kids to work day).
• 6% 401k match after one year of employment.
• Generous paid family leave regardless of gender.
• Bonus eligibility for all positions.
• Company-wide volunteer days.
• Company-matched charitable donations.
• No employee handbook or dress code.
• Coaching conversations instead of traditional performance reviews.
• Walking meetings.