Associate Brand Manager

About the role

OLIPOP’s mission is to positively impact consumer health at scale through a new kind of soda that is delicious, refreshing, and actually good for you—featuring 6 to 9 grams of fiber and 2 to 5 grams of sugar per can. Founded by CEO Ben Goodwin after his personal health transformation, the brand launched in 2018 and is built on humanistic values of empathy, integrity, and a belief in better for everyone. As the Associate Brand Manager, you will own the execution of key components of OLIPOP's marketing strategy, integrated campaign plans, and commercialization initiatives. You will work alongside a diverse team of domain specialists to connect the brand story, objectives, and KPIs, lead assigned projects and workstreams with minimal guidance, interpret complex data from various sources, and bring consumer communications to life. Reporting to the Director, Brand Marketing, you will translate the brand communications strategy into effective, fun, and insightful work while deepening your understanding of OLIPOP's corporate strategy and the broader industry.

Responsibilities

• Contribute to the development of marketing strategies and annual plans aligned with company objectives, market trends and consumer needs, and independently own execution of assigned components.
• Monitor brand and business performance, interpret data from a variety of sources, synthesize key learnings and recommend optimizations grounded in an understanding of brand positioning, the consumer target, category dynamics and the competitive set.
• Lead day-to-day execution of assigned integrated marketing campaigns across broadcast, digital, social and influencer channels, seeking manager input at key milestones and ensuring consistent, high-quality delivery against objectives and timelines.
• Manage the brand marketing workstream on cross-functional projects that bring new products, partnerships, flavors and formats to market in alignment with the brand strategy.
• Partner with consumer insights on qualitative and quantitative research and competitive analysis, translating findings into actionable recommendations.
• Track campaign performance, analyze effectiveness and share clear post-campaign learnings and recommendations to improve future work and ROI.
• Manage budgets for assigned projects, maintain accurate tracking and recommend ways to optimize spend.
• Collaborate with internal experts across PR, media, partnerships, social, influencer, loyalty marketing and design to deliver consistent and impactful communications.
• Suggest project priorities and timelines for manager approval, proactively flagging risks and blockers before they impact delivery.
• Act as a resource for less-experienced colleagues, sharing best practices and process improvements that raise the quality and efficiency of the team's work.

Skills

• A creative-minded brand builder who cares about the quality and connectedness of the work as much as the timeline.
• A strong foundation in classic brand management.