Associate Brand Manager

About the role

The Associate Brand Manager (ABM) is responsible for the day-to-day management of the Halloween and Valentine’s Day Seasonal portfolios. This role requires in-person attendance for most of the workweek (3 days or more) for effective communication, strong supervision, real-time problem-solving, and participation in cross-functional initiatives.

Responsibilities

• Lead commercialization activities to execute base portfolio initiatives and proximity innovation launches from concepting through launch.
• Contribute to the development and deployment of the short-term and long-term Seasonal portfolio strategy.
• Assist in development and execution of multi-year portfolio, providing category, consumer and competitive analyses, and managing key issues and projects supporting business objectives.
• Identify, evaluate and prioritize growth opportunities, leading the Commercial team in assessing opportunity feasibility and developing go-to-market launch plans.
• Participate in Integrated Business Planning process, inclusive of building forecast risks & opportunities, attending meetings to escalate priority portfolio topics.
• Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and Seasonal performance reporting.
• Partner with Channel Marketing and Category Management teams to ensure Sales efforts align with overall portfolio strategy, including leading development of Seasonal selling materials / release of sales-related materials to field team.
• Participate in planning and execution of select Earned and Shopper marketing activities.

Requirements

• Bachelor's degree, or equivalent experience
• MBA preferred (in general management or marketing)
• 3+ years of marketing experience at a US Consumer Goods organization
• Proficiency with Microsoft Office
• Proficiency with IRI or Nielsen a plus
• Proficiency with SAP a plus

Qualifications

• Strong project management skills: Ability to multi-task and to leverage peer influence to drive projects to on-time completion.
• Strong oral/written communication skills
• Strong analytical ability
• Strong creative & problem solving ability
• Ability to learn quickly, with agility
• Comfort working independently & with ambiguity
• Desire to operate in fast-paced, hands-on environment
• Bias for action & passion for delivering results

Benefits

We offer comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at this link.

Pay

The salary range for this position is $80,325 to $112,455 annually.