Associate Brand Manager

About the role

Join our Marketing team as an Associate Brand Manager (ABM) to help shape the future of our portfolio. You'll support the development and execution of marketing strategies that drive brand awareness, sales, and long-term brand equity.

Responsibilities

• Monitor and analyze sales performance, market share trends, promotional activities, and competitive dynamics.
• Leverage syndicated and internal data sources to evaluate brand health, distribution, consumption trends, and promotional effectiveness.
• Develop actionable insights and recommendations to support business growth.
• Manage brand budgets and oversee monthly spending reconciliation.
• Support the development and execution of annual brand marketing plans.
• Identify growth opportunities and recommend strategic and tactical solutions.
• Auxiliary in planning and executing consumer, professional, and trade marketing programs.
• Partner with agency and internal teams to deliver successful integrated marketing campaigns.
• Lead cross-functional project teams to support innovation and business objectives.
• Collaborate closely with Sales, Finance, Supply Chain, R&D, and external partners.
• Influence stakeholders and help drive alignment across the organization.
• Translate consumer, category, and marketplace insights into business recommendations.
• Apply critical thinking and problem-solving skills to address complex business challenges.
• Help identify opportunities to improve brand performance and drive innovation.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• 3–5 years of marketing experience.
• Strong analytical capabilities with experience interpreting large data sets and uncovering actionable insights.
• Excellent critical thinking and problem-solving skills.
• Strong communication, collaboration, and relationship-building abilities.
• Ability to manage multiple priorities and perform effectively in a fast-paced environment.
• Self-motivated, proactive, and highly organized.
• Comfortable working through ambiguity and adapting to changing business needs.

Preferred Qualifications

• MBA preferred.
• Consumer Packaged Goods (CPG) and/or Over-the-Counter (OTC) brand management experience.
• Knowledge of digital and e-commerce marketing, including paid search, display advertising, social media, and online retail.
• Experience influencing cross-functional teams and managing projects from concept through execution.

Benefits

As part of the total compensation package, a full range of benefits are offered including medical coverage, insurance, and financial benefits. For more information, please visit https://blistexinc.com/employee-benefits/.