Associate Brand Manager

About the role

This role sits at the center of brand execution - translating strategy into action. You will partner closely across all company functions, bringing brand plans to life across innovation, in-market execution, owned social media, and business performance tracking.

Responsibilities

• Support and track delivery of sales and profit targets by executing key elements of the annual brand plan.
• Partner with cross-functional teams (Sales, Operations, Research & Development, Finance) to execute new product launches, packaging updates, cost savings initiatives, and product improvements.
• Manage multiple projects simultaneously, ensuring timelines, details, and deliverables are executed with precision and accountability.
• Own and manage brand-owned social media platforms, including content planning, execution, and performance tracking; partner with internal teams and external agencies to develop engaging content that supports brand objectives and drives consumer engagement.
• Support market research initiatives and innovation development, including both qualitative and quantitative studies, to deepen understanding of consumers and category dynamics.
• Analyze sales data, category trends, and competitive activity to identify risks and opportunities; translate insights into actionable recommendations.
• Develop regular business performance reporting, synthesizing data into clear, concise updates for leadership.
• Identify emerging brand issues and proactively recommend solutions or interventions.

Requirements

• Bachelor’s degree required; concentration in Marketing or related field preferred.
• Early career experience in marketing, brand management, or related field preferred (internships or full-time).
• Strong analytical foundation, with the ability to interpret data and apply quantitative insights to business decisions.
• Demonstrated ability to manage cross-functional projects, prioritize effectively, and meet deadlines in a fast-paced environment.
• Excellent written and verbal communication skills, with the ability to craft clear messages and confidently present in person.
• High level of ownership and accountability, with a proactive, “make things happen” mindset.
• Strong collaboration skills and the ability to work effectively across functions and levels of the organization.

Qualifications

• Strong analytical thinking and strategic thinking abilities.
• Executional excellence with a strong attention to detail.
• Ability to communicate clearly and effectively, tailor messages for different audiences.
• Collaborative nature, builds strong relationships across teams.
• Adaptable, comfortable navigating change and adjusting priorities as business needs evolve.
• A bias for action, takes initiative, follows through, and holds self accountable for the results.
• Team orientation, embraces a “we over me” mentality, contributes to a positive, high-performing team culture.