Assistant Sales Representative - Large Format Sales

Hoffman Beverage Company is a leading, local, and family-owned distributor founded in 1919. We are committed to distributing the world's best beverages through great people and genuine partnerships, building strong, lasting relationships with our customers, suppliers, and communities.

About the role

As a Sales Representative in Large Format, you will spend considerable time in the market cultivating and growing business in our Grocery store accounts by educating and building existing and new partnerships. You will also serve in a relief capacity to ensure consistent service for Hoffman Beverage’s large business chain accounts.

Requirements

• Must be at least 18 years of age
• Must possess a valid Virginia Driver’s License
• Must have reliable transportation and proof of auto insurance
• Must have a valid driver’s license issued by a U.S. state or territory
• Must have a Motor Vehicle Report (MVR) that meets company standards
• Must have a High School Diploma or GED (College preferred)
• Detail- and results-oriented professional with excellent verbal/written communication skills
• Able to operate efficiently under minimal supervision (self-managed role)
• Strong attention to detail and organizational skills
• Willingness to be trained and follow procedures accurately
• Excellent written expression, solid communication, and intermediate math skills
• Computer experience demonstrating competence with email, Internet, and basic Microsoft programs

Qualifications

• Sales-based knowledge and experience is strongly preferred
• Beverage, wholesale, and/or merchandising experience is required

Responsibilities

• Maximize sales and distribution of all HB package products in accounts
• Maintain the integrity of shelf sets for all coolers and hot shelves
• Create accurate orders utilizing sales history to avoid out-of-stock situations
• Ensure all orders are written and submitted by the designated time
• Maintain proper rotation in accordance with HB policy and supplier guidelines
• Routinely communicate with drivers and warehouse to convey changes in daily routine
• Aggressively sell in and maintain displays
• Maintain proper POS in each account (e.g., case cards, MIR, IRC, shelf strips, pricing info)
• Communicate with store managers daily for sales opportunities
• Provide daily feedback to Team Leader about changes in accounts (e.g., new competition, pricing disparities, new managers)
• Carry an adequate supply of all sales tools needed (e.g., price cards, core buff, banners)
• Update and communicate account maintenance to the Team Leader (e.g., closings, openings, contact changes)
• Complete account calls daily per HB route itinerary
• Maintain the integrity of HB equipment (e.g., cleanliness of company vehicle, proper handling of ordering tools)
• Maintain a professional business appearance per company best practice
• Perform other duties as assigned

Benefits

• Competitive health insurance (company pays a portion of premiums)
• Employee wellness program
• Dental, vision, life, and disability insurance
• Paid time off
• 401K retirement plan with competitive company matching
• Tuition reimbursement