Assistant Marketing Manager

About the role

This role supports the development and execution of marketing strategy and 360 degree marketing activities, collaborating with related departments for seamless execution. It also involves managing marketing assets for global expansion and empowering local subsidiaries.

Responsibilities

• Support the development and execution of product-driven Brand Identity, Brand Positioning, and Brand Architecture initiatives.
• Assist in defining and maintaining the brand’s Unique Selling Proposition (USP) and Point of Difference (POD).
• Maintain Brand Tone & Manner, Visual & Verbal Guidelines across all consumer-facing touchpoints.
• Provide executional support and alignment coordination for IVY Marketing and Creative Teams.
• Support management of the brand’s digital presence to ensure consistency across social, website, email, and marketing channels.
• Support customer engagement initiatives that strengthen brand awareness, community growth, and online engagement.
• Identify opportunities to drive conversion through social commerce ecosystems.
• Analyze paid and organic campaign performance.
• Create and manage content calendars aligned with product launches, campaign initiatives, retail moments, and seasonal priorities.
• Coordinate product seeding, influencer partnerships, creator communications, User Generated Content (UGC) initiatives, social buzz generation, and PR gifting support.
• Recruit and manage influencers and creators aligned with brand positioning.
• Monitor influencer performance and optimize creator investment based on ROI and earned media value.
• Work closely with content creators, agencies, freelancers, and creative teams to execute marketing campaigns and digital initiatives.
• Support email marketing initiatives including campaign planning, execution, and performance tracking.
• Assist in maintaining website content, landing pages, SEO updates, and campaign integration across digital channels.
• Support paid digital marketing initiatives across Meta, TikTok, Google, and retail media platforms in collaboration with internal teams and external partners.
• Develop and execute product launch strategies from pre-launch teaser through launch and post-launch amplification.
• Adapt product messaging, campaign materials, and marketing tools for regional relevance.
• Coordinate with HQ and regional teams to support timely execution and rollout of brand initiatives.
• Monitor campaign performance, social media analytics, website traffic, engagement metrics, and marketing KPIs.
• Aid in preparing performance reports and identifying optimization opportunities based on campaign and channel insights.
• Build launch calendars and integrated marketing plans aligned with commercial objectives.
• Track Brand KPI performance including Brand Awareness, Engagement, Community Growth, and Campaign ROI.
• Collaborate closely with Product Planning, Design, Sales, E-Commerce, and cross-functional teams to support cohesive brand execution across all touchpoints.
• Support day-to-day coordination and execution of marketing initiatives in a fast-paced, collaborative environment.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Minimum 2–4 years of experience in brand marketing, digital marketing, social media, or related roles, preferably within beauty, cosmetics, fashion, or consumer brands.
• Preferred fluency in Portuguese.
• Proven experience supporting social media management, content development, and digital marketing initiatives across multiple platforms.
• Strong understanding of social media analytics, audience insights, KPI tracking, and performance optimization.
• Familiarity with digital marketing tools and platforms such as Google Analytics, Meta Business Suite, Shopify, Sprout Social, or similar tools.
• Understanding of digital marketing channels including TikTok, Instagram, YouTube, Meta, Google, and emerging social commerce platforms.
• Strong organizational, communication, and project management skills with the ability to manage multiple priorities and timelines.
• Experience working with influencers, creators, agencies, or external partners.
• Interest in beauty, cosmetics, fashion, and digital culture trends.

Qualifications

• Bachelor of Science (B.S): Marketing (Required)
• Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field
• Marketing Language(s): Portuguese

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Additional Workplace Offerings (subject To Change Or Eligibility.)
• Annual Bonus Plan
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• Licenses/Certifications Reimbursements
• Corporate Employee Discounts
• Vehicle Perks

Pay

The anticipated compensation range is 22.75 - 44.50 USD Hourly. Actual compensation will be determined based on various factors including qualifications, education, experience, and location.