Assistant Director of Game Day Creative

Position Summary

The Assistant Director of Game Day Creative serves as a strategic leader within the Gameday Productions unit of Athletics and is responsible for the independent planning, development, and oversight of in-venue entertainment and game presentation strategies for assigned varsity sports. This position exercises discretion and independent judgment in developing creative, operational, and revenue-generating strategies that directly impact ticket sales, sponsorship fulfillment, brand positioning, and the overall fan experience. This role is responsible for establishing and implementing creative direction, production standards, and presentation strategies that align with departmental objectives and institutional priorities.

• Develops creative, operational, and revenue-generating strategies that directly impact ticket sales, sponsorship fulfillment, brand positioning, and the overall fan experience.
• Establishes and implements creative direction, production standards, and presentation strategies that align with departmental objectives and institutional priorities.
• Evaluates programming needs, determines content strategy, and makes decisions regarding creative concepts, sponsorship integration, messaging, and production execution.
• Consults with senior athletics leadership, marketing, sponsorship sales, communications, and sport program administrators to develop revenue-enhancing initiatives and ensure alignment with contractual sponsorship obligations.
• Provides leadership and direction to full-time, part-time, student, and freelance production staff during planning and execution of events.
• Establishes production workflows, assigns responsibilities, evaluates performance, and ensures operational compliance with broadcast, sponsorship, and institutional standards.
• Advances the Athletics Department’s brand, revenue objectives, and public visibility through independent analysis, strategic planning, and creative leadership.

Minimum Education and Experience Requirements

• Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience.

Required Qualifications, Competencies, and Experience

• Video and Audio Knowledge: Intimate knowledge of professional video production, including operating digital video cameras, planning, lighting, framing, audio acquisition, editing, encoding, and other elements. Knowledge of mixing and editing video and audio for broadcast output. Professional level knowledge of non-linear editing programs such as Adobe Premiere. Knowledge of other graphics programs such as Adobe Photoshop, Adobe AfterEffects, and other applicable Adobe Creative Suite platforms.
• Creativity: Creativity is crucial for the building of all projects. Products need to be motivating, invigorating, and aspirational for viewers.
• Broadcast Graphics and Live Event Production Knowledge: Understanding of operation of Ross Xpression graphics systems and moderate level of programming and scripting for those systems. Understanding of roles, equipment, and techniques needed to execute a multicamera live production. Working knowledge of production switchers, professional-level replay systems, data integration, and other components needed to execute gameday productions.
• Supervisory Skills: Ability to supervise part-time and student assistants. Ability to create elements that are original and special is essential.

Preferred Qualifications, Competencies, and Experience

• A minimum of 4 years experience in athletics video production with at least 3 years experience working directly in video board production.
• Expert in programming of Ross Xpression graphics systems including Tessera, scripting, and integration of Datalinq sources.
• A creative powerhouse who loves to inform and entertain.
• Strong sports knowledge, rules, regulations, timing, and customs.