Assistant Director of Digital

About the role

The New York Civil Liberties Union (NYCLU) is one of the nation's leading advocates on behalf of constitutional rights and liberties. Founded in 1951, as the New York affiliate of the American Civil Liberties Union, the NYCLU is a not-for-profit, nonpartisan organization with more than 90,000 members and supporters, and eight offices statewide. We work in the courts, in the legislatures and on the streets to advocate for racial and economic justice, free speech, freedom of religion, privacy and equality before the law for all New Yorkers.

Responsibilities

• Execute Content Strategy: Translate high-level goals from the Senior Digital Director into actionable, creative multimedia plans that support the organization’s advocacy campaigns and strategic goals.
• End-to-End Content Creation: Script, edit, and direct compelling, human-centric narratives that translate complex issues into emotionally resonant digital content.
• Oversee Multimedia Outputs: Manage the production pipeline for a diverse range of digital assets, including short and long-form videos, podcasts, graphics, web content, and social media assets, ensuring assets are high quality and timely.
• Maintain Brand Integrity: Act as a creative gatekeeper, ensuring all digital and multimedia outputs strictly align with the organization's voice, visual brand identity, and messaging guidelines.
• Manage Creative Teams: Supervise and mentor a cross-functional team of internal creatives (videographers, graphic designers, audio editors, etc.) and manage external freelancers.
• Vendor Relations: Vet, onboard, contract, and manage external vendors and freelancers, clearly communicating project scopes and upholding high creative standards.
• Workflow Optimization: Oversee the project management lifecycle for creative assets, ensuring internal teams and external partners meet tight deadlines across multiple simultaneous projects.
• Cross-Departmental Integration: Partner closely with Media and Editorial teams to seamlessly integrate multimedia content into broader digital campaigns and organizational initiatives.
• Platform Optimization: Ensure all digital content is tailored, formatted, and optimized for maximum engagement across specific channels, including social media platforms, email campaigns, and the NYCLU website.
• Visual Asset Creation: Serve as a hands-on contributor, developing and supporting the digital team to produce high impact work.
• Analytics, Reporting & Innovation: Monitor and analyze the performance of digital content using various analytics tools to measure audience engagement. Compile and present comprehensive, quarterly reports on content analytics to the Communications department, highlighting successes and areas for growth. Drive innovation by staying ahead of emerging digital storytelling trends, platform algorithm updates, and new creative tools to continuously innovate the organization’s digital presence.

Qualifications

• Professional Experience: 8+ years of experience in digital communications, multimedia production, or digital strategy, preferably within a nonprofit, advocacy, or campaign environment.
• Leadership & Management: Proven experience managing creative professionals, including managing cross-functional internal teams and external vendors/freelancers.
• Project Management: Demonstrated ability to manage complex creative project pipelines, balance multiple deadlines, and align content calendars with broader organizational campaigns and goals.
• Portfolio of Work: A strong portfolio demonstrating exceptional multimedia storytelling, including video, podcasts, graphics, and written digital content.