Assistant Director, Digital Content

About the role

The Assistant Director, Digital Content in Advancement Communications is a versatile content development and digital media/publishing specialist who provides expertise and support for digital communications efforts that advance Brown’s fundraising and alumni engagement priorities.

Responsibilities

• Planner, writer, editor, and producer of copy, graphics, and multimedia for multiple channels, with a primary focus on social media and including web articles and content for other projects.
• Affirm that all content is aligned with strategic priorities and messaging and is relevant and engaging to audiences.
• Create and manage an editorial calendar for Advancement’s social media channels and work with key division partners to plan for and create content that aligns with and supports Division goals.
• Manage the production, publishing, and maintenance workflows for content on multiple social media platforms and channels and lead the measurement and analysis of these efforts—including paid social advertising—to continually improve communications and social media efforts that are crucial to the success of Brown’s ongoing digital engagement.
• Collaborate closely with other content creators, strategists, designers, videographers, project managers, and division staff to successfully define and execute projects and ensure the highest quality and effectiveness.
• Provide editorial support for other collateral and communications pieces as needed, contributing creativity, expertise, and consultation on Division projects and supporting strategies on how to best use communications channels to meet division goals.

Requirements

• Bachelor’s degree or equivalent combination of education and experience
• Minimum of 4 years of experience in a related field such as media, communications, and/or marketing

Qualifications

• Ability to utilize team collaboration and project management tools like Slack and ClickUp
• Experience with Adobe Illustrator, InDesign, and other Adobe Creative Suite programs
• Basic knowledge of HTML/CSS, SEO, web UX/UI design best practices
• Experience with social media, web, and email platforms, publishing and content management systems
• Experience in reporting, measuring, and analyzing social media data analytics and familiarity with related tools
• Familiarity with current and emerging social media platforms, content trends, and best practices
• Demonstrated proficiency or expertise developing and distributing content for social media and editorial communications channels, including format-appropriate writing, digital photography, and video reels
• Ability to independently manage and execute on a content calendar
• Superb verbal and written communication skills, with excellent proofreading skills and attention to detail
• Strong storytelling and interviewing skills
• Familiarity with laws and statutes governing privacy, copyright, fair use and other areas of intellectual property as they pertain to distributing content
• Familiarity with web content management systems
• Demonstrated judgment and quality level needed for managing content on online platforms
• Familiarity with the Google Suite and Constant Contact or other related products and services
• Proficiency in consistently applying institutional brand and established editorial style guidelines
• Ability to collaborate effectively with colleagues at all levels and manage projects that involve multiple stakeholders, steps, deadlines, and assets
• Strategic thinker and problem-solver who can align content work with project and program goals
• Experience with ideating and developing content (written, graphic, and multimedia) for digital communications efforts
• Ability to produce digital media, including photography and short-form video content, for social media platforms using native platform apps like Edits, Premiere, or similar editing tools
• Strong visual aesthetic and familiarity with preparing images for digital publication using Adobe Creative Suite or similar graphics software
• Graphic design experience

Skills

• Team collaboration and project management tools like Slack and ClickUp
• Adobe Illustrator, InDesign, and other Adobe Creative Suite programs
• HTML/CSS, SEO, web UX/UI design best practices
• Social media, web, and email platforms, publishing and content management systems
• Reporting, measuring, and analyzing social media data analytics and related tools
• Current and emerging social media platforms, content trends, and best practices
• Content distribution for social media and editorial communications channels
• Content calendar management
• Verbal and written communication skills, proofreading, storytelling, and interviewing skills
• Laws and statutes governing privacy, copyright, fair use and other areas of intellectual property
• Web content management systems
• Institutional brand and editorial style guidelines
• Collaboration with colleagues at all levels and managing projects involving multiple stakeholders
• Strategic thinking and problem-solving
• Content ideation and development for digital communications efforts
• Producing digital media, including photography and short-form video content
• Graphics software for preparing images for digital publication
• Graphic design experience

Benefits

See the benefits of working at Brown here.

Pay

TBD

Schedule

Hybrid