Assistant Director of Annual Giving

About the role

The Wisconsin Foundation and Alumni Association (WFAA), the private fundraising and alumni relations organization for UW-Madison, is seeking an Assistant Director of Annual Giving.

Responsibilities

• Develop strategic plan for engagement and effective solicitation of alumni and friends through the Annual Campaign.
• Grow scope, efficiency and effectiveness of one-to-many campaigns.
• Collaborate with annual giving team members, marketing, development, alumni relations and engagement, and campus partners on integrated strategies for messaging, solicitation and stewardship.
• Increase participation across audiences using multichannel and omnichannel strategies.
• Collaborate with all members of the Annual Giving team to optimize the donor experience.
• Analyze qualitative and quantitative data from multiple sources to drive continuously improved campaign performance.
• Share campaign results and key insights with campus and internal partners.
• Refine segmentation strategies to identify and target donor and prospect audiences most effectively.
• Build targeted audiences to support campaign segmentation and outreach.
• Maintain and manage Campaigns budget in coordination with the Marketing Manager.
• Draft communications about the campaigns for internal and external audiences.

Requirements

• Bachelor’s degree or equivalent experience.
• 4+ years of increasingly responsible experience in annual giving and/or development.
• Strong knowledge of annual giving strategies, direct response marketing and comprehensive fundraising programs.
• Skilled in strategic planning, critical thinking, and collaboration.
• Strong analytic aptitude as well as data analysis/interpretation skills.
• High-level proficiency with MS Office products.
• Ability to innovate and willingness to try new things.

Qualifications

• Familiarity with Salesforce CRM and Power BI.
• Excellent oral and written skills.
• Excellent project management skills.
• Strong attention to detail.
• Ability to work independently and make autonomous decisions where appropriate.
• Ability to collaborate.
• Curiosity and lifelong learning skills; desire to learn more.
• Desire for and pursuit of process improvements.

Benefits

At WFAA, we are dedicated to creating an inspiring, creative, and respectful work environment for our employees. We offer competitive pay and an outstanding benefits program, including a generous 10% 401k contribution after just one year of service!