Assistant Director, Marketing & Communications - Enrollment Services - 005213

Division: Marketing and Communications | Department: Marketing and Communications

Minimum Qualifications

• Bachelor’s degree in journalism, communications, marketing, or related field from an accredited institution.
• Five years of experience in marketing, journalism, communications, or public relations.
• An equivalent combination of education and experience may be considered.
• Exceptional written communication skills and demonstrated ability to plan and produce compelling communications campaigns across multiple platforms (print, online, e-news, and social media).
• Ability to communicate effectively with diverse students, faculty, staff, and the community.
• Ability to maintain effective working relationships with target audiences and the general public.

Preferred Qualifications

(None specified beyond minimum qualifications.)

Responsibilities

• Develops and executes strategies and tactics that enhance communications, create engagement among target audiences, and build overall awareness to support new student recruitment.
• Reports to the Vice President of Marketing and Communications and collaborates with the Associate Vice President of Enrollment Services to plan, implement, and measure the impact of marketing strategies and tactics promoting the university’s mission, goals, programs, and events.
• Works independently to produce, edit, and distribute print and electronic recruiting marketing materials and social media content aligned with larger marketing strategies.
• Acts as primary liaison between Enrollment Services and the Office of Marketing and Communications to ensure marketing and communication needs are met within the university’s brand and standards.
• Partners with Enrollment Services leadership to plan marketing strategies and campaigns for undergraduate and graduate recruitment, highlighting academic programs, career opportunities, and alumni outcomes.
• Enhances university visibility through marketing and promotion of public and special events (e.g., USA Day) in collaboration with the Marketing and Communications team.
• Manages the design, content creation, and publication of enrollment materials, including coordination of photography.
• Plans, writes, edits, produces, and disseminates marketing and communications materials (e.g., website copy, PowerPoint presentations, brochures).
• Designs and coordinates printing and distribution of prospective student recruitment invitations and related communications.
• Enhances the Enrollment Services website in accordance with best practices and strategic marketing goals, ensuring content is current, accurate, and relevant to target audiences.
• Enhances social media presence for student recruitment, including monitoring posts and responses.
• Manages a limited number of student workers/graduate assistants focused on communications and marketing.
• Assists with Enrollment Services event planning, coordinates event marketing, and ensures event documentation for publications.
• Regular and prompt attendance; ability to work schedule as defined and additional hours as required.

Schedule

• Monday - Friday
• 8:00 a.m. - 5:00 p.m.
• Full-time, regular position.