Associate Director of Enrollment Marketing

About the role

The Associate Director of Enrollment Marketing is a strategic, data-driven position responsible for developing and executing comprehensive enrollment marketing campaigns for the Knauss School of Business graduate program portfolio. This role oversees market positioning, lead generation, content strategy, conversion optimization, and top-of-funnel growth with a focus on volume and quality across a diverse range of programs, including MBA, specialized master’s, dual-degree offerings, and future program expansions, while adhering to brand standards and strategy.

Responsibilities

• Develop and execute an annual multi-channel enrollment marketing plan for each graduate program to meet inquiry, application, and enrollment targets.
• Manage paid media strategies (SEM, LinkedIn, Meta) in collaboration with external agencies and/or the marketing teams (Knauss and USD Central), focusing on lead generation and ROI.
• Develop high-impact drip campaigns and "journey" communications within the CRM (Slate) to nurture leads through the funnel.
• Actively manage and coordinate vendor agreements as they relate to enrollment management strategies and services.
• Coordinate with the Knauss School Finance and Administration Team regarding contract renewals and new contract engagements.
• Provide directives and feedback via regularly scheduled meetings with contracted vendors.
• Manage and audit graduate program web pages for SEO, accuracy, user experience, and improved conversion pathways.
• Leverage storytelling, success metrics, and alumni outcomes to strengthen engagement and conversion at each stage of the funnel.
• Track, analyze and report on the effectiveness of all marketing tactics, using data from A/B testing, vendor dashboards, Slate and Google Analytics to optimize spend and messaging.
• Maintain ongoing collaboration with the Senior Director of Marketing and Communications to ensure Knauss-wide initiatives (e.g., rankings, reputation building) support recruitment goals.
• Attend weekly recruitment meetings to ensure alignment of marketing spend with enrollment needs.
• Partner with Knauss School Faculty Program Directors and Coordinators to gather success stories, alumni data, and program updates to keep marketing materials current.

Requirements

• Bachelor’s degree from an accredited college or university with preference given to Business, Marketing and/or related field of study.
• 5 years of work experience in product marketing, email marketing, campaign planning, digital marketing, messaging, positioning, copywriting, academic program recruitment and/or related field.
• Master’s degree from an accredited college or university in Business, Marketing or a related field preferred.
• 5+ years of progressively responsible marketing experience in product marketing, email marketing, campaign planning, digital marketing, messaging, positioning, copywriting and/or academic program recruitment.
• 2+ years of hands-on experience in lead generation, search, online advertising and pay-per-click (PPC) preferred.

Qualifications

• Experience working in higher education preferred.
• Knowledge of enrollment management strategies within higher education, particularly for graduate business programs.
• Development and execution of integrated, multi-channel marketing campaigns (digital, email, paid media, CRM-driven outreach).
• Market research, audience segmentation, and persona development to inform targeting and messaging strategies.
• Brand positioning and content strategy, including storytelling that resonates with diverse prospective student audiences.
• Marketing analytics platforms and CRM systems (e.g., Slate, Salesforce, Google Analytics) to track and measure performance.
• Lead generation, nurturing strategies, and enrollment funnel management.
• Vendor management and collaboration with external marketing agencies or partners.
• Budget development and management for marketing and enrollment initiatives.
• Higher education trends, competitive landscape, and best practices in graduate student recruitment and marketing.
• Designing and executing data-driven enrollment marketing campaigns that drive measurable increases in leads, applications, and enrollments.
• Using data and analytics to assess campaign effectiveness and continuously optimize performance and ROI.
• Leading cross-functional initiatives and collaborating effectively with admissions, marketing, academic units, and external partners.
• Translating complex data into actionable insights and strategic recommendations for senior leadership.
• Managing multiple projects and priorities simultaneously while meeting deadlines in a fast-paced environment.
• Developing compelling messaging and content strategies that strengthen brand awareness and engagement.
• Building and maintaining strong relationships with internal stakeholders and external vendors.
• Exercising sound judgment, problem-solving, and decision-making in dynamic and evolving situations.
• Communicating clearly and effectively, both verbally and in writing, to a variety of audiences.

Skills

• Knowledge of enrollment management strategies within higher education, particularly for graduate business programs.
• Development and execution of integrated, multi-channel marketing campaigns (digital, email, paid media, CRM-driven outreach).
• Market research, audience segmentation, and persona development to inform targeting and messaging strategies.
• Brand positioning and content strategy, including storytelling that resonates with diverse prospective student audiences.
• Marketing analytics platforms and CRM systems (e.g., Slate, Salesforce, Google Analytics) to track and measure performance.
• Lead generation, nurturing strategies, and enrollment funnel management.
• Vendor management and collaboration with external marketing agencies or partners.
• Budget development and management for marketing and enrollment initiatives.
• Higher education trends, competitive landscape, and best practices in graduate student recruitment and marketing.
• Designing and executing data-driven enrollment marketing campaigns that drive measurable increases in leads, applications, and enrollments.
• Using data and analytics to assess campaign effectiveness and continuously optimize performance and ROI.
• Leading cross-functional initiatives and collaborating effectively with admissions, marketing, academic units, and external partners.
• Translating complex data into actionable insights and strategic recommendations for senior leadership.
• Managing multiple projects and priorities simultaneously while meeting deadlines in a fast-paced environment.
• Developing compelling messaging and content strategies that strengthen brand awareness and engagement.
• Building and maintaining strong relationships with internal stakeholders and external vendors.
• Exercising sound judgment, problem-solving, and decision-making in dynamic and evolving situations.
• Communicating clearly and effectively, both verbally and in writing, to a variety of audiences.

Benefits

• Medical
• Dental
• Vision
• Retirement contribution given to you by the University
• Access to on-campus Fitness Centers

Pay

$6,666.67 - $7,166.67 per month

Schedule

37.5 hours per week