Assistant Director, Enrollment Marketing

About the role

The Assistant Director of Enrollment Marketing supports the marketing needs of select cohorts and administrative partners. This role is responsible for managing the execution of integrated marketing projects and campaign components across the enrollment lifecycle, ensuring alignment with institutional priorities and enrollment goals.

Responsibilities

• Supports the planning and execution of integrated enrollment marketing campaigns aligned to enrollment goals.
• In collaboration with the AVP and enrollment partners, translates enrollment priorities into clearly defined project plans, briefs, and executional roadmaps within established campaign strategies.
• Led the execution of marketing projects, coordinating internal teams and external vendors to ensure timely, high-quality delivery.
• Supports management and tracking of the budget established by UMC in support of enrollment marketing initiatives.
• Develops and manages a coordinated communications flow that aligns admission stand alone efforts with UMC-led marketing initiatives.
• PARTNERED WITH THE MARKETING PERFORMANCE ANALYST TO EVALUATE PROJECT PERFORMANCE, APPLYING INSIGHTS FROM DIGITAL ANALYTICS AND AUDIENCE TESTING TO INFORM ONGOING OPTIMIZATION.
• Supports optimization of key digital touchpoints, including web content, to ensure alignment with prospective student needs.
• PARTNERED WITH IN-HOUSE MARKETING TEAMS TO ENSURE ALIGNMENT, INTEGRATION, AND CONSISTENCY ACROSS PROJECTS AND CHANNELS.
• STAYS INFORMED ON INDUSTRY BEST PRACTICES AND EMERGING TRENDS IN HIGHER EDUCATION MARKETING, INCORPORATING INSIGHTS INTO PROJECT EXECUTION.

Qualifications

• Bachelor’s degree in marketing, communications, brand management, or a related field.
• Minimum of five years of experience in marketing, communications, or enrollment marketing.
• Strong communication and problem-solving skills, as well as an eye for design.
• Demonstrated ability to manage collaborative processes as well as client and vendor relations through multiple projects with tight deadlines and budget restrictions.
• Demonstrated ability to engage audiences across multiple channels.
• Excellent editorial skills.
• Strong organizational skills and the ability to manage and work within a budget.
• Excellent interpersonal skills that facilitate collaboration with colleagues at all levels and with internal and external customers.
• Demonstrated ability to manage and execute multiple concurrent marketing projects, balancing priorities and timelines in a fast-paced environment.
• Experience translating strategic direction into project-level plans, briefs, and execution.