Marketing Outreach & Enrollment Director

Essential Job Duties

• Direct and coordinate all marketing, outreach, and community engagement activities.
• Direct and coordinate all intake and enrollment processes, including implementing process improvements to drive efficiency and conversion.
• Track, oversee, and report on team performance, including meeting/exceeding goals for leads, home visits, enrollments, eligibility statuses, and proper use of Salesforce on a daily, weekly, and monthly basis.
• Establish strategies and maintain relationships with referral sources, including senior housing, physician groups, hospitals, post-acute facilities, and community organizations within their market.
• Maintain working relationship with DHCS to ensure seamless enrollment workflow, adhere to timelines, and ensure compliance with DHCS and CMS guidelines and policies.
• Develop department budget and direct performance to budget.
• Collaborate with executive teams to report on key metrics and proactively address problems.

Job Requirements

• Bachelor's degree in relevant field preferred; an additional five years of relevant management experience may be substituted.
• Minimum of five years of supervisory experience with at least two years in senior healthcare services growth/enrollment preferred.
• Strong knowledge and experience with Salesforce and Microsoft Office.
• Experience leading in a data-driven organization, leveraging reports and data to prioritize and oversee people and projects.