Assistant Director, Enrollment Marketing

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools.

About the role

Reporting to the Associate Vice President for Enrollment Marketing, the Assistant Director of Enrollment Marketing supports the marketing needs of select cohorts and administrative partners. This role is responsible for managing the execution of integrated marketing projects and campaign components across the enrollment lifecycle, ensuring alignment with institutional priorities and enrollment goals. Working from AVP-defined strategy, the Assistant Director leads cross-functional coordination, oversees project delivery, and partners with internal teams and external vendors to execute high-quality, multi-channel marketing initiatives.

Responsibilities

• Supports the planning and execution of integrated enrollment marketing campaigns aligned to enrollment goals.
• In collaboration with the AVP and enrollment partners, translates enrollment priorities into clearly defined project plans, briefs, and executional roadmaps within established campaign strategies.
• Leads the execution of marketing projects, coordinating internal teams and external vendors to ensure timely, high-quality delivery.
• Supports management and tracking of the budget established by UMC in support of enrollment marketing initiatives.
• Develops and manages a coordinated communications flow that aligns admission stand-alone efforts with UMC-led marketing initiatives.
• Partners with the Marketing Performance Analyst to evaluate project performance, applying insights from digital analytics and audience testing to inform ongoing optimization.
• Supports optimization of key digital touchpoints, including web content, to ensure alignment with prospective student needs.
• Partners with in-house marketing teams to ensure alignment, integration, and consistency across projects and channels.
• Stays informed on industry best practices and emerging trends in higher education marketing, incorporating insights into project execution.
• May provide peer-level coordination or subject-matter guidance to colleagues performing similar work and/or student, part-time workers, including helping organize tasks, clarify priorities, or review work for quality or consistency.

Requirements

• Bachelor’s degree in marketing, communications, or brand management.
• Minimum of five years of experience in marketing, communications, or enrollment marketing.

Skills

• Strong communication and problem-solving skills, as well as an eye for design.
• Detail-oriented.
• Demonstrated ability to manage collaborative processes as well as client and vendor relations through multiple projects with tight deadlines and budget restrictions.
• Demonstrated ability to engage audiences across multiple channels.
• Excellent editorial skills.
• Strong organizational skills and the ability to manage and work within a budget.
• Excellent interpersonal skills that facilitate collaboration with colleagues at all levels and with internal and external customers.
• Demonstrated ability to manage and execute multiple concurrent marketing projects, balancing priorities and timelines in a fast-paced environment.
• Experience translating strategic direction into project-level plans, briefs, and execution.

Preferred Qualifications

• Experience in higher education, nonprofit, or similarly complex organizational environments.
• Experience in developing, implementing, and/or supporting enrollment marketing.
• Experience with academic admissions, recruiting communications, marketing to Gen Z, and utilizing various social media channels for marketing and advertising purposes.

Benefits

• Comprehensive benefits package that includes medical, dental, and vision insurance.
• Flexible spending accounts.
• Retirement plans.
• Life insurance; short and long-term disability.
• Employee assistance program (EAP).
• Tuition remission.
• Generous time off.

Pay

Minimum starting salary: $81,000
Maximum starting salary: $96,250

Schedule

• 35 scheduled hours per week.
• Hybrid work arrangement (review the Hybrid Policy).

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.