Assistant Director, Marketing and Communications, University Career Center

About the role

The Assistant Director of Marketing and Communications elevates awareness and engagement with the University Career Center’s services, events, and outcomes. This role leads marketing strategy and oversees day-to-day execution across digital channels, campaigns, and creative production, translating the needs of students, employers, and campus partners into clear, compelling messages that drive action.

The University Career Center engages and supports students in the discovery and pursuit of meaningful lives. We do this by encouraging exploration, offering customized coaching and advising, fostering tailored connections, creating innovative programming, curating relevant content and technologies, developing essential skills, and facilitating transformative experiences. UCCs values are intentionality, open & clear communication, student-centered, solutions-oriented, and kindness.

Responsibilities

The Assistant Director is part strategist, part storyteller, and part project manager: building campaigns for advising, fairs and recruiting, applied learning, pre-professional programs, and first-destination outcomes while protecting brand standards and measuring results. Key responsibilities include:

• Strategy & Planning (25%): Collaborate to develop the annual marketing plan and channel strategy aligned to center goals.
• Content & Creative (20%): Produce and edit student-centered content that turns services into clear benefits.
• Digital Channels & Automation (20%): Oversee day-to-day execution for email, social, web/CMS, and digital signage.
• Event & Program Marketing (15%): Drive recruitment for career fairs, info sessions, treks, workshops, and coaching initiatives.
• Website & UX (10%): Partner with web manager/IT/uConnect account representative to keep pages current and optimized for conversion.
• Analytics & Continuous Improvement (10%): Build campaign dashboards; track open/click rates, page views, RSVPs/attendances, advisor bookings, and employer engagement.
• Collaboration & Brand Stewardship (5%): Train staff on brand voice, asset use, and basic messaging.

Requirements

Required qualifications include:

• Bachelor’s degree in Marketing, Communications, Journalism, Design, or related field (or equivalent experience).
• 3+ years of professional marketing/communications experience, ideally in higher education, nonprofit, or mission-driven organization.
• Demonstrated skill in campaign planning, copywriting, and content production across email, web, and social.
• Proficiency with common tools: email/marketing automation, CMS, social schedulers, Adobe Creative Cloud/Canva, and basic analytics.
• Strong project management; comfortable juggling multiple deadlines in a fast, cyclical environment.
• Commitment to equity-minded and accessible communications.

Preferred qualifications include experience in marketing career services or student success programs, familiarity with Handshake, event platforms, and basic HTML/CSS for email, and proficiency with leveraging social media platforms for marketing and communication.

Qualifications

Core competencies include:

• Audience Obsession: starts with student and employer needs; translates services into outcomes.
• Storytelling with Data: uses insights to target, iterate, and prove value.
• Brand Stewardship: consistent voice, strong visual discipline, accessibility-first.
• Collaboration: excellent partner to advisors, employer relations, and campus communicators.
• Execution Excellence: organized, detail-oriented, meets deadlines.

Pay

The anticipated hiring range is $65,000–$72,000 annually, commensurate with experience and subject to internal equity, market review, job profile alignment, and applicable approvals.