Assistant Brand Manager - Dewars

This is a direct search led by Bacardi; applications from agencies will not be accepted and no fees will be paid for unsolicited CVs.

About the role

As an Assistant Brand Manager, you will begin building your legacy and create a strong foundation for brand management. You will collaborate cross-functionally with Customer Marketing, Sales, Finance, and Insights teams to strategize, analyze, plan, and execute consumer programs to achieve optimal brand performance. You are an aspiring marketer with an entrepreneurial mindset and the tenacity to deliver brand performance, a cultural builder who thrives on building successful relationships with Bacardi employees, distributors, agencies, and customers to support brand growth. You are adaptable and willing to learn from mistakes. This position is based in Miami, Florida.

Responsibilities

• Support and participate in building the annual Brand Integrated Activity Plan (IAP) by providing valuable insights and presenting compelling recommendations to senior management.
• Execute annual in-market Brand Integrated Activity Plans (IAP) by bringing to life consumer-facing brand activities, big and small, with excellence.
• Support key brand initiatives across multiple channels (e.g., experiential, media, sponsorships, e-commerce, POS) and ensure all brand assets in market adhere to global brand guidelines and local social responsibility policies and regulations.
• Perform monthly brand performance analysis and own brand performance targets in market (revenue, profitability, share, equity) working closely with the financial performance team.
• Manage an assigned A&P budget, making impactful decisions that minimize costs but optimize return on investment, working closely with Consumer Insights to measure and evaluate brand activity performance to optimize A&P spend.
• Collaborate cross-functionally with Customer Marketing, Commercial Sales teams, distributor partners, and external agencies to deliver exceptional trade activities by market and by channel.

Requirements

• Bachelor’s degree in Marketing or related field; MBA ideal.
• 2–4 years of experience in brand management or agency experience.
• Experience and passion for leading multiple marketing projects cross-functionally with multiple teams.
• Ability to analyze available information (e.g., Nielsen data) for preparing reports, presentations, coordinating efforts, recommendations, and solving problems to grow the brand.
• Skilled at budget management with demonstrated success in previous roles.
• Passionate, innovative, and creative marketer eager to put the consumer at the heart of all activities to achieve results.
• Founder’s mentality: well organized, independent thinker, able to multitask, and confident in conducting oneself ethically and professionally consistent with company values.
• Influential communicator with strong interpersonal skills; excellent written and verbal communication skills, comfortable presenting to small groups including executives, Bacardi primos, vendors, and customers at all levels.
• Belonging: Strong capacity to create a culture of belonging where people feel appreciated for who they are, what they do, and who they can become.
• Self-Awareness: High levels of self-awareness, reflective, understanding own strengths, weaknesses, and impact on others.
• People Agility: Deep ability to understand and relate to people and navigate tough situations to harness and multiply collective performance.
• Results Agility: Consistent delivery of results in first-time situations by inspiring teams and exhibiting a presence that builds confidence.
• Mental Agility: Critical thinking to penetrate complex problems, expand possibilities with fresh connections, strategic yet execution-focused, bringing creativity to challenges.
• Change Agility: Natural curiosity, desire to experiment, ability to effectively deal with change; growth and learning mindset — ready to test, stumble, learn, and apply.

Benefits

• Competitive pay package.
• Competitive holiday/paid time off plus additional days (e.g., volunteer day for community giving).
• Retirement/pension plan.
• Medical, critical illness, and life insurance.
• Employee assistance programs.
• Best-in-class, family-friendly, and inclusive leave policies.
• Total rewards program based on pay for performance, with incentive programs linked to company and individual performance.

Benefits and perks may vary depending on the nature of employment, work location, and are subject to change; some benefits may require employee contribution or be fully or partially subsidized. Incentive plans vary based on region, market, function, or brand.