Assistant/Associate Director of Annual Giving, Digital Campaigns

About the role

The Primary Giving team supports VCU's mission and financial sustainability through effective donor engagement, relationship building, portfolio activation, and leadership annual giving fundraising. Their core focus is to cultivate and maintain a broad base of support from donors who contribute regularly at levels below the major gift threshold. This role serves as the Primary Giving team's subject matter expert for Give Campus, our fundraising technology platform.

Responsibilities

• Create and maintain unique tracking links, giving forms, and crowdfunding campaigns within the Give Campus platform.
• Lead the organization and execution of VCU Giving Day campaign site, including digital and technology architecture, tiered landing pages, giving forms, and fund configuration.
• Maintain a thorough understanding of how VCU's fundraising technology platform functions.
• Stay informed on new and upcoming features within core tools and platforms, including AI-related functionality, by coordinating with vendor liaisons or account representatives.
• Serve as the lead Primary Giving team project manager and point of contact for DAR and university partners for VCU Giving Day, including fund configuration, matches and challenges, asset requests and collection, and content finalization.
• Create and maintain success guides for crowdfunding partners.
• Support university partners in developing strategy and execution of crowdfunding projects, including use of advocates, social media, and other marketing channels.
• Create/maintain unique tracking links and giving forms through request queues in the project management platform.
• Maintain all related documentation for various VCU Giving Day processes including site build out, matches and challenges, external stakeholder toolkits, and priority funds.
• Maintain documentation of current processes and policies developed through shared governance.
• Develop and maintain guidelines and best practices for using current tools and platforms.
• Cover limited testing or piloting of new platform features and functionality.
• Support efforts to improve data, reporting, and analytics across relevant tools and platforms.
• Enable and support the use of existing but underutilized features within digital fundraising tools and platforms.
• Serve as key liaison with DAR technology colleagues.

Qualifications

• Bachelor’s degree or equivalent experience in higher education, corporate, or nonprofit environment.
• Minimum of one year of experience in annual giving, marketing, or fundraising.
• Strong knowledge of technology used in marketing, communications, and fundraising or nonprofit operational environments (e.g. Give Campus).
• Strong ability to develop and maintain clear documentation, guidelines, best practices, and processes that support consistent and efficient operations.
• Strong stakeholder engagement and partnership skills, including the ability to collaborate effectively across campuses and functional teams.
• Organized and detail-oriented work style with the ability to track and coordinate work within shared project management tools (e.g., Smartsheet).
• Problem-solving mindset and ability to assist with troubleshooting requests related to tools and platforms while recognizing when to escalate issues to technical experts.
• Demonstrated ability to work in and foster an environment of respect, professionalism, and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a staff member at VCU.

Benefits

• All full-time university staff are eligible for VCU’s robust benefits package that includes comprehensive health benefits, paid annual and holiday leave, generous tuition benefits, retirement planning and savings options, tax-deferred annuity and cash match programs, employee discounts, well-being resources, abundant opportunities for career development and advancement, and more.
• VCU is also committed to hiring veterans.