ASO Marketing Coordinator

About the role

FanDuel is looking for an ASO Coordinator to support mobile marketing operations through meticulous organization, cross-functional coordination, and performance optimization. The role involves managing A/B testing processes and documentation, maintaining a strategic content calendar, and coordinating app store submissions (Apple & Google) in alignment with ASO best practices. Additional responsibilities include tracking invoices and budget allocations, setting seasonal checkpoints for stakeholders, and staying current with mobile industry trends.

Success in this role depends on strong organizational and communication skills, familiarity with project management tools, and a collaborative mindset to enhance team performance through shared learnings and process improvements. Employees may also be required to perform other duties as assigned to meet evolving business needs.

Responsibilities

• Manage A/B testing initiatives and optimize content based on App Store Optimization (ASO) best practices.
• Coordinate app store submissions for Apple App Store Connect and Google Play Store Console.
• Maintain and execute a strategic content calendar aligned with marketing and business goals.
• Track invoices, budget allocations, and financial documentation.
• Set seasonal checkpoints and conduct stakeholder check-ins to ensure timely execution.
• Collaborate with cross-functional teams (product, creative, analytics, finance) to align on goals and deliverables.
• Manage project timelines, deliverables, and documentation.
• Analyze campaign performance and contribute to ongoing projects.
• Stay current with mobile marketing trends, industry standards, and ASO best practices.

Requirements

• Minimum of 0 to 2+ years of experience in mobile marketing operations, project coordination, or a related field.
• Experience supporting and analyzing A/B testing methodologies and tools (e.g., Apple App Store Connect, Google Play Store Console).
• Familiarity with App Store Optimization (ASO) best practices and app store submission processes.
• Strong organizational skills with the ability to manage multiple projects and timelines simultaneously.
• Proficiency with project management tools such as Jira, Asana, or similar platforms.
• Basic financial acumen, including experience with invoice tracking and budget management.
• Excellent verbal and written communication skills for cross-functional collaboration.
• Ability to plan and maintain content calendars in alignment with business goals.
• Self-starter who stays informed on mobile industry trends, news, and performance best practices.
• Strong attention to detail and commitment to maintaining accurate documentation.

Preferred Qualifications

• Experience working in a fast-paced, cross-functional team environment.
• Familiarity with mobile app performance metrics and analytics tools (e.g., Sensor Tower, data.ai).
• Prior experience in a mobile-first or digital product environment.
• Exposure to marketing or growth roles within tech or app-based companies.

About FanDuel

FanDuel Group is the premier mobile gaming company in the United States and Canada, consisting of a portfolio of leading brands across mobile wagering, including FanDuel Sportsbook (America’s #1 Sportsbook), FanDuel Casino, FanDuel Racing, and daily fantasy sports products. The company also operates FanDuel TV and FanDuel TV+, its linear cable television network and direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico, with offices in New York, Los Angeles, Atlanta, Jersey City, Canada, and Scotland. It is a subsidiary of Flutter Entertainment, the world’s largest sports betting and gaming operator (NYSE: FLUT).

Benefits

• Comprehensive health plans (some as low as $0 per paycheck), including fertility and family planning support, mental health resources, and fitness benefits.
• Generous paid time off (PTO and sick leave) and 14 paid company holidays.
• Annual bonus and long-term incentive opportunities based on performance.
• 401(k) with up to a 5% company match.
• Commuter benefits and pet insurance.
• Additional benefits vary by location, role, and level.

Pay

The applicable hourly range for this position is $29.33 - $36.54 USD, dependent on relevant experience, location, business needs, and market demand.