ASE Modern Trade

About Haleon

We’re a purpose-driven, world-class consumer health company putting everyday health in the hands of millions. Our trusted portfolio of brands—including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®—leads in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. We deliver better everyday health with humanity through our Win as One strategy, uniting us in an agile, performance-focused culture.

Our Consumer Healthcare business develops and markets consumer-preferred and expert-recommended brands in Oral Health, Pain Relief, Respiratory, Gastrointestinal, and Skin Health categories. We aim to build a culture with a greater performance focus, aligned to our values and expectations.

About the Role

As an Area Sales Executive (Modern Trade) at Haleon, you will act as a product ambassador, promoting our leading brands and building relationships with retailers and distributors. You will drive in-store awareness through promotions, new product launches, and shopper education, ensuring our products are presented and promoted effectively to help shoppers make informed choices.

You will also ensure the delivery of our organizational business plan within a specific geography, including infrastructure, distributor networks, distribution points, in-store execution, and sales value delivery. This role involves translating Haleon’s business strategy in trade to achieve mutually beneficial outcomes with our trade partners.

Responsibilities

• Manage regional accounts alongside the Key Account Manager (KAM) with respect to Joint Business Planning (JBP), Trade Operating Terms (TOT), and Profit & Loss (P&L).
• Drive business objectives for sales, market share across categories, and visibility scorecards.
• Collaborate with KAM Operations in planning and strategy.
• Manage a team of promoters and merchandisers in the assigned geography.
• Map and maintain contact with all key stores and regional contact points in the assigned area.
• Ensure 100% compliance with Haleon’s Standard Operating Procedures (SOPs) and Ways of Working.

Number of indirect reports: 8-10

Requirements

• Minimum qualification: MBA in General Management or Business Management.
• 6+ years of experience, with at least 2 years as an Area Sales Executive (ASE) or Key Distributor Executive (KDE) in Modern Trade.
• Specialization in Marketing or Sales.
• Strong strategic planning and execution skills.

Benefits

• Healthcare coverage for you and your dependents.
• Performance-related bonus and long-term incentives.
• Flexible benefits tailored to your preferences.
• Unique Partnership for Prevention program, offering up to 40 preventative healthcare services.
• Development opportunities and a supportive work/life balance.
• Collaborative and inclusive work environment where you can realize your full potential.

Diversity, Equity, and Inclusion

At Haleon, we embrace diversity by creating an inclusive environment that celebrates unique perspectives, promotes curiosity, and ensures fair and equitable outcomes. We strive to foster a climate where everyone feels they belong, is treated with respect, and can thrive as their authentic selves. We support an agile working culture and encourage flexibility where possible.