ASM - On and Off Trade

Key Responsibilities

• Sales Execution
• Deliver monthly/quarterly sales targets for the assigned territory.
• Ensure product placement, visibility, and availability across outlets.
• Channel & Distributor Management
• Manage distributors and stockists for efficient supply chain and secondary sales.
• Drive performance and resolve operational issues.
• Build relationships with key accounts, retail partners, and HORECA outlets.
• Trade Marketing & Activations
• Execute trade promotions, POSM deployment, and in-market activations in collaboration with the Trade Marketing team.
• Monitor competitor activities and suggest improvements.
• Retail Visibility & Merchandising
• Ensure effective branding, display, and compliance at all retail touchpoints.
• Enhance in-store visibility for product recall and consumer engagement.
• Reporting & Market Insights
• Track daily/weekly sales, monitor outlet performance, and prepare territory MIS reports.
• Share feedback on pricing, competitor activities, and market opportunities.
• Team & Market Development
• Guide and support sales executives, promoters, and field staff in driving secondary sales.
• Expand coverage by identifying new outlets and accounts.

Key Skills & Competencies

• In-depth understanding of the alcoholic beverages industry and trade dynamics
• Strong understanding of the alcoholic beverages industry and trade channels.
• 5+ years of relevant sales experience in the alcobev industry (on-trade and off-trade).
• Expertise in distributor handling, territory management, and outlet development.
• Proven track record in achieving sales targets and market share growth.
• Hands-on experience in trade activations, retail visibility, and POSM execution.
• Strong negotiation, relationship-building, and problem-solving skills.
• Ability to lead field staff/promoters and manage multiple stakeholders.
• Proficiency in MS Excel, PowerPoint, and basic reporting tools.
• Willingness to travel extensively across assigned regions.

Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field
• MBA preferred
• Certification in Trade/Brand/Channel Marketing is a plus