Area Vice President, Sales - MedTech / Medical Device (Remote United States)
About the role
As an Area Vice President (AVP) at CVRx, you are responsible for building and leading a high-performing, scalable commercial organization that consistently delivers exceptional patient outcomes, accelerates adoption of Barostim Therapy, achieves commercial commitments, develops outstanding leaders, and creates sustainable competitive advantage through disciplined execution and organizational excellence.
Responsibilities
Partner with the Chief Revenue Officer to develop and execute regional commercial strategies that drive revenue growth, market expansion, and long-term adoption of Barostim Therapy.
Lead execution of annual business plans while achieving or exceeding revenue, profitability, and market share objectives.
Drive sustainable adoption of Barostim Therapy by expanding and strengthening strategic Barostim Programs within targeted health systems and accounts.
Identify emerging market opportunities, competitive threats, and evolving customer needs to continuously refine regional strategy.
Build and maintain executive-level relationships with key physicians, hospital administrators, and health system leaders.
Develop high-performing Area Sales Directors through coaching, mentoring, succession planning, and ongoing leadership development.
Establish clear performance expectations while creating a culture of accountability, ownership, and continuous improvement.
Build leadership capability that drives disciplined execution, consistent utilization of commercial tools, standardized business processes, forecasting accuracy, and accountability across all regions while encouraging innovation and local market responsiveness.
Conduct regular talent calibration and performance reviews to identify future leaders and proactively address development opportunities.
Foster an environment where feedback, coaching, and professional growth are core leadership expectations.
Own the quality of commercial talent across the assigned region by partnering closely with Talent Acquisition and Human Resources.
Drive consistent execution of commercial strategy through effective pipeline management, adoption and utilization of commercial tools, standardized business processes, CRM discipline, accurate forecasting, business planning, and performance analytics.
Drive consistent utilization of CRM and leading indicator tracking to ensure disciplined opportunity management, pipeline visibility, and forecasting accuracy across the region.
Establish consistent business and pipeline reviews, accurate forecasting, coaching, and accountability cadences that reinforce operational excellence across the region.
Maintain compliance with all corporate policies, regulatory requirements, and quality standards.
Manage regional budgets responsibly while optimizing investments to achieve commercial objectives.
Ensure consistent execution of the company's commercial operating model while balancing enterprise standards with regional market needs.
Partner effectively with Marketing, Clinical Affairs, Market Access, Medical Affairs, Commercial Operations, Finance, Human Resources, and Talent Acquisition to build sustainable programs, drive deep adoption, and deliver exceptional customer and business outcomes.
Represent the voice of the field by communicating customer insights, competitive intelligence, and emerging market trends to executive leadership.
Lead organizational change initiatives that improve commercial effectiveness and strengthen overall business performance.
Requirements
Education: Bachelor's degree required. Advanced degree (MBA, Master's, or equivalent) preferred.
Experience: 15+ years of progressive commercial leadership experience within the medical device, biotechnology, or healthcare industry.
Demonstrated success leading second-line commercial leaders across geographically dispersed organizations.
Prior experience with devices intended for the treatment of heart failure (HF).
Proven experience commercializing innovative therapies requiring physician adoption, multidisciplinary collaboration, reimbursement navigation, and long sales cycles.
Demonstrated success recruiting, developing, coaching, and retaining high-performing commercial leaders.
Experience driving organizational change and building leadership capability.
Experience building scalable commercial operating models and improving commercial execution.
Strong understanding of healthcare economics, reimbursement, Integrated Delivery Networks, and hospital purchasing environments.
Experience utilizing CRM platforms (Salesforce.com preferred), commercial analytics, forecasting tools, and business planning processes.
Qualifications
Ability to travel by car and/or air 60-75% of the time.
Reliable home office technology and privacy commitments.
Skills
Excellent interpersonal skills.
Desire to do great things.
Background in medical devices, healthcare, or a related field.
Benefits
Competitive Health & Dental Insurance options with generous Company contributions.
Company contributions to an HSA with a high deductible insurance plan selection.
401(k) with a company match.
Employee stock purchase plan (ESPP) & stock option & RSU grants.
12 company-paid holidays per year in addition to a generous Flex PTO plan.
Paid time off for new parents.
Company-paid life insurance & disability options.
Unlimited growth opportunities in a growing company.
Endless training & learning opportunities.
Flexible Schedules.