Area Sales Manager

About the role

ZBiotics is expanding into Florida and is hiring two Area Sales Managers to build its presence on the ground. These roles will be the boots on the ground driving that investment forward, calling on accounts, educating retailers and staff, working alongside distributor partners, and ensuring ZBiotics shows up the right way in every account.

Responsibilities

• Selling and managing execution in off-premise accounts:
  • Call on chain liquor stores (e.g., Publix/ABC), independent liquor stores, and chain grocery stores in your designated territory.
  • Sell-in multiple ZBiotics SKUs; secure multiple, high-impact, and properly merchandised displays that are correctly priced.
  • Manage account inventory levels. Ensure levels are adequate and communicate potential OOS to store managers and distributor partners.
  • Secure incremental displays, points of interruption, and shelf placements.
  • Conduct staff education and execute in-store demos weekly.
• Selling and creating brand awareness in on-premise accounts:
  • Create and call on targeted on-premise accounts, including high-end hotels, resorts, bars and restaurants.
  • Sell-in product distribution, menu placements, merchandise where possible.
  • Build strong relationships with waitstaff and create ZBiotics “ambassadors” by conducting weekly staff education, sampling, and engaging in 1:1 interactions.
  • Work with the Retail Marketing Manager to identify opportunities for brand awareness campaigns to help build presence of on-premise accounts.
• Distributor engagement and management:
  • Regularly work with distributor sales managers, supervisors, and account managers (for both on- and off-premise accounts), focusing on product function and brand education.
  • Sell-in new distribution, menu placements, and displays, while coaching on the ZBiotics brand, product quality, and science.
  • Manage distributor product and POS inventories, support forecasting processes to ensure adequate inventory, maintain DOH, and support rapid growth across all channels in the state.
  • Partner with the Retail Marketing Manager to execute on delivering consistent retailer onboarding.
  • Provide weekly recap to appropriate distributor sales managers, supervisors, and account managers communicating wins, opportunities, needs for follow-up, and praise for success.
  • Lead monthly or bi-monthly training with on- and off-premise distributor teams to cultivate product expertise.
  • Drive enthusiasm by delivering high-impact presentations and extensive sampling.
  • Conduct merchandising training for distributors, either in-field or in-office, focused on optimizing ZBiotics POS materials and mastering merchandising strategies to maximize velocity in every account.
  • Actively engage in quarterly distributor performance reviews to help evaluate strategic progress and alignment, and identify new opportunities for ZBiotics.

About You

• You are a relationship-driven sales professional who thrives in the field and knows how to make distributor and retail partners genuinely excited about the brands they carry.
• You're a compelling communicator who is comfortable presenting to a room of distributor reps one day and training a hotel bar team the next.
• You bring the product knowledge and storytelling ability to make ZBiotics' science feel accessible and compelling to any audience.
• You're highly organized, running an efficient territory with well-planned routes and a clear sense of where your time creates the most impact.
• You understand the financial realities of your retail and on-premise partners — margin, pour cost, sell-through, profitability — and you speak that language fluently.
• You're equally comfortable pulling a sales report to identify a growth opportunity as you are walking a store to fix a display.
• Data and relationships aren't in tension for you; they're both tools for winning accounts.
• Above all, you're someone who gets energized by building. You want to be part of establishing a brand in a new market, not just maintaining one that's already there, and you understand that doing it right means showing up consistently, earning trust, and holding yourself to a high standard in every account you touch.

Desired Qualifications

• At least 3 – 5 years of beverage-alcohol industry experience, representing a supplier or distributor within the Florida craft beer, spirits, or wine markets.
• Proven track record of managing Florida off-premise retail accounts, with a focus on major liquor chains including Publix and ABC, as well as independent retailers and grocery outlets.
• Demonstrated success in the Florida on-premise sector, specifically with high-end hotels, resorts, and premium restaurant bars; having established professional networks in these areas is highly preferred.
• Experience in educating staff with on- and off-premise retail accounts; small and large groups; and creating excitement, passion, and interest for a premium brand.
• Experience driving growth within the Natural Grocery channel, including key partners like Whole Foods and Sprouts.
• Understands retailer business needs both on- and off-premise: pricing, margin, activation costs, sell-through, profitability.
• Ability to motivate retailers and distributors through communicating incremental revenue opportunities, attractive margin, and guest experience with low operational lift.
• Ability to champion premium brands by utilizing compelling storytelling and deep product knowledge to articulate what makes a brand unique.
• Thorough understanding of distributor dynamics, including best practices for communication, motivation, and managing execution through distributor partners.
• Experience effectively presenting in distributor sales meetings to educate and motivate distributor sales teams.
• Background in experiential marketing, including consumer education at festivals, large-scale events, or through in-store product demonstrations.

Compensation and Benefits

Please review the complete Job Description including Compensation and Benefits information on our Careers site listing: https://zbiotics.applytojob.com/apply/r2lulRVTNz/Area-Sales-Manager-Florida