Area Sales Manager

Position Overview

Reporting to the Director of Sales & Marketing, the Area Sales Manager is responsible for moving the market share from our competitors and uncovering new business opportunities. Through effective relationship building and account management, they will deliver the highest levels of guest service and ensure ongoing client satisfaction. They will be creative, energetic, and knowledgeable professionals. This position will focus on increasing market share across corporate, group, leisure, and negotiated business while working closely with hotel leadership, revenue management, and operations to maximize occupancy and profitability.

Position And Key Responsibilities

• Achieve the financial objectives of the property in their managed area for market segments actively being worked.
• Works collaboratively with the sales team to ensure sales efforts are coordinated and not duplicated.
• Build and strengthen relationships with existing and new customers to enable future bookings.
• Generate new business through proactive sales calls, networking, prospecting, and client visits.
• Manage sales efforts for two hotel properties while maximizing revenue opportunities across both hotels.
• Develop and maintain relationships with corporate accounts, travel managers, meeting planners, government agencies, and third-party partners.
• Conduct outside sales appointments, site inspections, hotel tours, and client entertainment.
• Negotiate contracts and rates in accordance with hotel revenue strategies.
• Achieve monthly, quarterly, and annual revenue and production goals.
• Analyze market trends, competitor activity, and customer needs to identify new business opportunities.
• Attend industry trade shows, networking events, and local association meetings.
• Collaborate with Revenue Management to optimize pricing and inventory strategies.
• Partner with hotel operations to ensure successful execution of group programs and exceptional guest experiences.
• Prepare weekly sales activity reports, forecasts, and pipeline updates.
• Participate in sales meetings and leadership meetings as required.
• Travel between both hotel properties and throughout the San Francisco Bay Area to meet clients.
• Handle and resolve customer complaints regarding a product or service.
• Execute and support operational aspects of business booked (i.e., generate proposal, write contracts, and customer correspondence).
• Marketing teams to promote initiatives.
• Submit weekly activity reports.
• Initiate and execute agreements on the company's behalf in alignment with the property's standards.

Job Requirements And Qualification

• Bachelor's degree in Hospitality Management, Business Administration, Marketing, or related field preferred.
• Minimum 3-5 years of hotel sales experience, preferably in a full-service or upscale hotel environment.
• Multi-property sales experience preferred.
• Strong knowledge of the San Francisco hospitality market.
• Proven track record of meeting or exceeding revenue goals.
• Excellent presentation, negotiation, and communication skills.
• Able to prioritize multiple projects and manage competing deadlines.
• Strong organizational and time management skills.