Area Sales Manager

About the role

Directs and promotes the sales trade execution and distribution of Pepsi MidAmerica products throughout a limited geographical territory, to the fullest extent. Reports to: Division General Manager. Supervises: Dedicated Sales Representatives, Merchandisers, and Relay Drivers.

Responsibilities

• Develops close relationships within chain store buyers, Grocer’s associations and special accounts, to gain authorization for placement of all products, vendors, equipment and promotions.
• Uses promotional and advertising dollars to directly increase sales and create new consumers for Pepsi MidAmerica products.
• Participates in developing trade promotions.
• Maintains a close relationship with subordinates through daily activities and reports, to best determine planning and solution to problems.
• Handles all sales complaints within his/her geographic area.
• Participates in community and civic organization activities.
• Submits daily activity reports and plans for the week.
• Conducts sales meetings for his/her sales force, as assigned.
• Conducts set trade rides, from first to last account, to train, develop, motivate and evaluate the salesmen, as well as evaluate the territory and build sales.
• Be a leader while working with the sales rep.
• Works a complete day from first to last account; when necessary, works the salesman’s area.
• Tracks and reports programs and promotions sold to ensure execution of his sales department.
• Enforces requirements of promotional programs with customers receiving promotional discounts.
• Observes competitive activity in his/her area and makes recommendations.
• Responsible for staff shortages and re-dispatches.
• Ensures vehicle maintenance and cleanliness is kept on schedule.
• Responsible for assuring Route Salesmen check in properly each day.