Area Sales Manager

Role Summary

The Role Summary

Essential Responsibilities

• Achieve territory revenue goals by selling Geneo capital systems and driving recurring consumable purchases across active accounts.
• Build and maintain strong relationships with customers, including med-spas, dermatology and plastic surgery practices, and luxury spas.
• Use a consultative approach to identify customer needs, solve challenges, and create growth plans that fit each business.
• Provide product and business training (in-person and virtual) so customers fully adopt and benefit from Geneo solutions.
• Work with internal teams (Marketing, Customer Support, Operations) to resolve issues quickly and improve the customer experience.
• Review purchasing and usage data to forecast consumable needs, identify trends, and uncover upsell and cross-sell opportunities.
• Develop and execute a territory plan to grow market share and improve customer retention.
• Conduct quarterly business reviews (QBRs) with key accounts to assess results and set next quarter goals.
• Maintain a consistent communication cadence through calls, emails, and in person visits.
• Represent Geneo at trade shows, industry events, and professional meetings.
• Keep accurate activity and pipeline records in a customer relationship management (CRM) system, using dashboards and reports to manage priorities.
• Meet or exceed assigned sales objectives on a monthly, quarterly, and annual basis.

Qualifications

• 3+ years of success in consultative, relationship-driven sales; experience in aesthetics, dermatology, or medical devices is a plus.
• Experience managing both capital equipment sales and consumable/repeat-purchase products, with measurable recurring revenue results.
• Proven ability to help business owners build and scale their practices through training, planning, and consistent follow-up.
• Ability to analyze sales and usage data and translate insights into clear account strategies.
• Comfortable with frequent travel and self-managing a territory schedule.
• Excellent communication, presentation, and organization skills with a credible, professional presence.
• Experience delivering training (virtual and in-person) to customers and staff.
• Fluency with customer relationship management (CRM) tools for activity tracking, forecasting, and pipeline management.
• Entrepreneurial mindset with a hunter mentality and a customer-first approach.
• Relationship builder who communicates clearly with owners, providers, and front-desk teams.
• Goal-oriented and disciplined; balances quick wins with long-term growth.
• Collaborative, adaptable, and effective in a fast-moving, high-growth environment.
• Self-motivated with strong follow-through and attention to detail.