Area Sales Manager

Responsibilities

• Drive new account acquisition and increase customer base, distribution and visibility
• Independently drive pipeline development, turning qualified prospects into signed accounts
• Partner closely with our distributor field teams to: qualify opportunities and prioritize targets, run joint sales calls and accelerate close rates, train and motivate distributor reps on brand story, product range, and selling points
• Represent Caffè Vergnano at key local industry events when relevant
• Own the customer relationship end-to-end: onboarding, activation, retention, and growth
• Provide consultative guidance on: coffee selection and menu fit, equipment solutions and workflow, product quality standards
• Coordinate equipment installation and maintenance with technical partners and service teams

Requirements

• 5+ years of sales experience in coffee business and/or foodservice
• Proven track record in opening new accounts from prospecting to activation
• Strong hunter mindset with the ability to generate leads, conduct cold outreach, and close new business
• Solid understanding of the U.S. coffee landscape
• Experience working with distributors and influencing indirect sales teams (highly preferred)
• Comfortable spending most of the time in the field: client-facing, consultative, and credible with owners, GMs, and operators
• Highly autonomous, structured, and performance-driven; you can build a territory from the ground up
• Travel expectation: This role involves regular travel across the East Coast—primarily NY/NJ/FL, with flexibility to support additional states as the business grows.

Qualifications

• Field-based on the East Coast (ideal candidates based in NY/NJ)
• Territory focus: New York, New Jersey, Florida with expansion potential
• Salary: $100,000 - $135,000 annually plus bonus

Benefits

• Health: Medical, dental and vision insurance, Company-paid life, accident and long-term disability insurance, flexible spending accounts
• Wealth: Competitive pay, annual bonus opportunity, matching 401(k) with immediate vesting upon enrollment, generous employee referral program
• Professional Growth: Online training courses, virtual and classroom development experiences, education assistance program
• Work-Life Balance: Paid-time off, parental leave, flexible work schedules (subject to your location and role)
• Team Building: Employee engagement and recognition programs, wellness, philanthropic and DE&I initiatives, Company-sponsored celebrations, and team-building events