Area Sales Manager

Area Sales Manager

The Area Sales Manager (ASM) oversees the management of their sales team, ensuring they meet budget management goals, sales volume goals, safety metrics, and execute field training and overall objectives for their assigned territory. This role reports to the Sales Manager – Liquor.

Performance & Talent Management

• Proper training and development of assigned Sales Reps and Route Relief to ensure they can function effectively and independently towards established objectives.
• Monthly one-on-one training sessions with sales reps to analyze best business practices and most effective methods for territory growth.
• Monthly and year-end performance management and calibration processes for their teams.

Relationship Management

• Identify and assist with escalated concerns from Retailers.
• Maintain and establish professional customer relationships.

Sales/MBO Execution

• Maintains all established sales team objectives including budget management, sales volume, safety, training, and old and close to code beer and retail execution.
• Ensures execution of monthly business objectives including MBO’s, PFP, and Incentives.
• Ensures compliance with Supplier Standards at retail with their sales reps.

Compliance & Quality Assurance

• Manages old beer by understanding its origin and addressing issues, while coaching to improve.
• Led their team in managing close to code beer at retail.
• Ensures adherence to quality standards through assigned monthly quality audits.

Key Ingredients

• High School Diploma or GED required; bachelor’s degree in business or related field preferred.
• 5 to 7 years of sales management experience, including leading teams of sales employees.
• Knowledgeable in sales and marketing concepts used in the beverage industry.
• Ability to interpret and analyze sales data to influence retailers and customers.
• Ability to speak in front of a large audience, while commanding the audience with a leadership presence.
• Ability to lead a team of sales professionals by motivating, inspiring, and developing future sales leaders of the organization.
• Ability to create process efficiencies and provide leadership to train and develop sales representatives, using technology and resources to enable success for their team.
• Professional verbal and written communication skills with all levels of the organization as well as with retailers, consumers, and suppliers.
• Knowledge of the Liquor Enforcement Division rules and regulations that affect the sales department.
• Proficient in Microsoft Office, including Excel, Word, and PowerPoint.
• Valid driver's license and MVR must fall within the MillerCoors Pre-Employment Background Screening Guidelines.

Beverage Bonuses

• Care about our People and Planet and have stretch goals around key priorities.
• Engagement with a variety of Business Resource Groups, providing volunteer opportunities, leadership experience, and networking.
• The ability to grow and develop your career centered around our First Choice Learning opportunities.
• Total Rewards Offerings: $95,700.00 - $125,700.00 (posting salary range) + target sales incentives + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives, and EAP + paid time off (including holidays, vacation days, and sick days).

Pay And Benefits

• Pay Range: $95,700.00 - $125,700.00 (posting salary range)
• Benefits: Target sales incentives + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives, and EAP + paid time off (including holidays, vacation days, and sick days).