Area Marketing Manager - Outbound Hotels

About the role

The Brand Marketing Manager at Outbound Hotels serves as the strategic engine behind the company's most adventurous destinations. They translate portfolio strategy into actionable campaigns that drive demand, strengthen brand positioning, and support revenue goals.

Responsibilities

• Develop and execute annual marketing plans aligned with portfolio strategy.
• Own monthly campaign calendars and promotional timelines.
• Translate occupancy forecasts into marketing activation plans.
• Partner with property teams to support need periods.
• Present marketing performance updates to property leadership teams.
• Lead development of seasonal offers, packages, and promotional messaging.
• Ensure alignment across websites, emails, paid media, and social channels.
• Review creative adaptation to reflect Outbound brand standards.
• Cook up programming promotion with Heads of Culture & Experiences.
• Own website updates, landing page builds and content updates.
• Audit OTA listings and third-party profiles for brand consistency.
• Manage email planning, calendar, segmentation, and execution.
• Partner with digital agency on paid media strategy, budgets and performance reporting.
• Ensure all marketing aligns with Outbound brand pillars and positioning.
• Enforce brand identity standards across creative assets.
• Maintain consistency across multi-property storytelling and voice.
• Support marketing for property Signature Experiences and activations.
• Develop promotional toolkits for property events and partnerships.
• Align event marketing with seasonal content themes and revenue goals.
• Own property level marketing dashboards and KPI tracking.
• Analyze performance across paid, organic, web and email channels.
• Deliver monthly performance insights and action recommendations.

Qualifications

• 5–8+ years of marketing experience in hospitality, travel or lifestyle brands.
• Multi-property or regional marketing experience preferred.
• Strong understanding of paid media, digital funnels, and attribution.
• Experience managing agency partners.
• Proficiency in CMS platforms, email marketing tools, and analytics dashboards.
• Strong writing and storytelling skills.
• Strong communication and presentation skills.
• Ability to operate independently as the marketing leader for multiple properties.