Marketing Manager

Strategic Responsibilities & Oversight

~75% of role

• Partner with the Director of Marketing on campaign strategy, creative development, and photography direction
• Ideate, plan, execute, and manage marketing campaigns across email, social, digital and in-store channels.
• Lead social media strategy, content creation, and management across all platforms, including planning, shooting, editing, scheduling and engagement.
• Write and edit guest-facing communications in HomeState’s voice.
• Support creation and editing of collateral and digital assets including images and graphics.
• Track and report marketing KPIs, campaign performance and guest engagement metrics
• Document workflows, processes, and brand standards
• Support marketing needs tied to community events, partnerships, and restaurant openings

Guest Acquisition & Visibility

~25% of role

• Search Optimization: Manage and continually optimize HomeState’s Google Business Profile to drive visibility in “near me” searches. Keep hours, address data, and photography fresh and accurate across all locations.
• Influencer & Media Partnerships: Identify and cultivate relationships with local food creators, bloggers, and press outlets. Coordinate partnerships that generate authentic buzz – especially around new openings, limited-time offerings, and seasonal moments.
• Digital Presence Auditing: Regularly audit HomeState’s website and digital touchpoints to ensure they’re mobile-friendly, fast-loading, and feature accurate, appealing menu content that converts new visitors into first-time guests.
• Promotional Campaigns: Design strategic offers, limited-time events, and first-visit incentives (e.g., happy hour promotions, seasonal specials) that lower the barrier for new guests and drive trial.
• Community Outreach: Support restaurant leaders in their Local Restaurant Marketing efforts by ensuring their toolkits are actively updated and refined

Professional Requirements

• 5-7 years of experience in marketing or communications, ideally with a consumer-facing or hospitality brand.
• Strong writing and storytelling skills, with an ability to maintain a consistent brand voice
• Experience managing email marketing, social media platforms, and basic performance analytics
• Demonstrated experience as a social media content creator and manager, with a portfolio of platform-native content across Instagram, TikTok, or similar channels
• Graphic design skills, with basic proficiency in tools such as Adobe Creative Suite, Canva, or similar platforms to produce on-brand visual assets
• Savvy with marketing tech stacks, including familiarity with tools such as email platforms, scheduling tools, analytics dashboards, and project management software
• Strong organizational and project management skills
• Comfortable working in a small, fast-moving team where priorities can shift
• Willingness to occasionally support evening or weekend events tied to campaigns or community moments.

Physical Requirements

• Ability to remain in a stationary position for long periods of time (6 or more hours per shift, excluding break times).
• Ability to lift, push, pull, or carry up to 40 pounds (examples include boxes of printed materials and taking out the trash).
• Ability to frequently bend and reach overhead (examples include stocking office supplies).
• Ability to regularly move around the restaurant from guests areas to kitchen areas while carrying items (such as trays of food during photo shoots or special events).
• Must be able to work in a constant state of alertness and safe manner.
• Occasional travel to restaurant locations for shoots, campaign execution, or meetings.
• Ability to stay organized, focused, and professional while managing multiple priorities.
• May be required to occasionally work in outdoor weather conditions or fluctuating temperatures (such as in the patio dining areas).