Area Marketing Manager

Tasks

• Manage all dealer and regional marketing activities within Area South/Central.
• Create, track, and implement dealer advertising, marketing, customer retention, and event activities as part of the Porsche Dealer Marketing Services (PDMS) program.
• Support the growth of the Porsche business within the Area using the Area Marketing budget to design and implement programs that increase brand awareness and drive traffic into dealerships.
• Work with dealerships to follow up and monitor customer/prospect interactions for both sales and after-sales services.

Roles & Responsibilities

• Develop local dealer event concepts for PDMS in coordination with the dealer marketing agency and Porsche Corporate Identity (CI) guidelines.
• Support the Area Team (Area Vice President, Regional Manager, AfterSales Manager, PDMS Representatives) by providing analysis of dealer marketing needs.
• Utilize the PDMS program to support these activities.
• Oversee the development, production, and implementation of marketing strategies associated with the company's brand awareness within the Area.
• Analyze and compile competitive marketing data to provide optimal market positioning within the area.
• Implement the PDMS program to contribute to the attainment and growth of PCNA's sales objectives and proper brand representation.
• Lead and participate in the development of strategic direction and program implementation of key customer retention marketing solutions with cross-functional teams within PCA, PAG, and external vendors.
• Develop and implement follow-up plans for all dealership leads provided from National, Regional, and individual dealers' events and advertising through the CRM system C@P.
• Contribute to the development, maintenance, and execution of programs such as Christophorus magazine, PACE, Porsche Service Clinics, Area Auto Shows, Aftersales Marketing, CPO Marketing, and National Marketing efforts to support corporate sales objectives.
• Coordinate PCA (Porsche Club of America) and Porsche Owners club activities within the Area along with PDMS Representatives and the PAG Porsche Clubs Representative.
• Manage and oversee the Area Marketing Budget, including procurement, reconciliation, accounting, and supplier follow-up processes.
• Ensure the attainment of PCNA's test drive and lead generation goals as set by PCNA management.
• Ensure proper retention of electronic documents, business confidential information, and actively demonstrate an understanding of the need to safeguard competitive information in both electronic and non-electronic formats.
• Compile and maintain a monthly dealer marketing/advertising expense report including multiple KPI metrics.

Qualifications

• Education: College degree in Business or Marketing, or the equivalent education and experience.
• Experience: 5 years experience in automotive advertising and marketing, luxury market preferred; 5 years experience working directly with luxury automotive dealership.
• Skills: Excellent oral and written communication skills, excellent analytical and record-keeping skills, organized, highly detailed with the ability to multi-task, advertising, merchandising, and/sales writing experience preferred, understanding of automotive distribution and dealership operations, proficient in Microsoft Word, Excel, Access, and Lotus Notes.
• Competencies: Percentage of required travel: 80%. Other competencies include leadership, teamwork, problem-solving, and adaptability.

Schedule/Shift

The salary range for this role is $110,000-$135,000. However, it is important to note that at Porsche, compensation range is dependent on geographic location. Individual salaries within each range are determined through a wide variety of factors including but not limited to education, experience, knowledge and skillset. Porsche reviews compensation regularly and may adjust base salaries to reflect market competitiveness. In addition to salary, individuals may be eligible for a discretionary performance bonus.

The full suite of benefits includes: Paid Vacation, Paid Holidays, Paid Sick leave, 401(k) match, Medical, dental and vision coverage, Tuition and certification reimbursement, Life Insurance, Short and Long Term Disability Coverage, Subsidized gym membership program, Subsidized Porsche and VW leasing programs.

Physical Requirements: This job operates in an automotive dealership and office environment. This role routinely uses standard office equipment such as computers, phones, cameras, photocopiers, and filing cabinets. This position will also have frequent work in an automotive dealership facility. While performing the duties of this job, the employee may be exposed to fumes or airborne particles, moving mechanical parts, and vibration. The noise level in the work environment and job sites can be loud. While performing the duties of this job, the employee is regularly required to talk, hear, sit, stand, move, use hands to finger, handle or feel, and reach with hands and arms. The employee must occasionally climb, stoop, kneel, crouch, crawl, lift and/or move up to 35 pounds.

Direct reports: none

At a Glance: Porsche is an equal opportunity employer and we take pride in our diversity. In order to provide employment equal and advancement opportunities to all individuals, employment decisions at Porsche will be based on merit, qualifications and abilities. Porsche does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, pregnancy, status as a parent, national origin, age, disability, family medical history, ancestry, medical condition, genetic information, sexual orientation, gender, gender identity, gender expression, marital status, familial status, registered domestic partner status, family and medical leave status, military status, criminal conviction history, or any other characteristic protected by federal, state or local law. If you are an applicant from the state of California, please review the California Applicant Privacy Notice here.