Area Manager UK
About the role
Landal UK is part of the Landal group, one of Europe's leading holiday resort operators. We manage and support a growing portfolio of resorts across the UK, working with both managed resorts—where Landal is responsible for day-to-day operations—and franchise resorts, where the resort remains independently operated but partners with Landal for brand, commercial, and operational support. We are entering an exciting period of growth, with ambitious plans to increase our managed portfolio while continuing to expand our franchise partnerships. This is an opportunity to play a key role in that growth. You will work across an exciting portfolio of destinations from Cornwall to Scotland, with a high degree of autonomy and the support of a growing UK and international organisation.
Responsibilities
As an Area Manager, you will be responsible for the performance and relationships across a portfolio of managed and franchise resorts throughout the UK.
- For managed resorts, work closely with Resort General Managers to drive operational excellence, guest experience, revenue, profitability, colleague engagement, and compliance.
- For franchise resorts, act as Landal's key relationship and performance lead, working with resort owners and management teams to improve guest experience, revenue, and overall commercial performance.
- Serve as the link between resorts, owners, and the wider Landal organisation, ensuring the right support, challenge, and expertise is available to help every resort perform at its best.
Key Objectives
- Drive Revenue & Commercial Performance across managed and franchise resorts.
- Improve Guest Experience & NPS, ensuring Landal remains focused on delivering exceptional holidays.
- Deliver Operational Excellence across managed resorts, including profitability, colleague engagement, compliance, and Health & Safety.
- Develop Strong Franchise Partnerships, creating trust while challenging performance and identifying opportunities for growth.
- Support Portfolio Growth, helping Landal successfully integrate and develop new resorts as the UK business expands.
Goals
- Build strong, credible relationships with resort owners, developers, General Managers, and franchise partners.
- Use performance data and commercial insight to identify opportunities, challenge performance, and drive action.
- Work collaboratively with central UK and European teams to bring the right expertise and support to each resort.
- Share best practice and continuously improve how Landal operates across its UK portfolio.
- Take ownership, make decisions, and act as a trusted representative of Landal in every stakeholder relationship.
Requirements
We are looking for an experienced hospitality, leisure, tourism, or customer-focused leader who combines commercial thinking, operational understanding, and exceptional relationship skills. You will ideally have:
- Experience in Area Management, Resort Management, Operations, or Account Management.
- A proven track record of improving commercial or operational performance.
- Strong relationship and stakeholder management skills, with the confidence to work with owners, developers, and senior resort leaders.
- Good financial understanding and the ability to interpret performance data and turn insight into action.
- A hands-on, solutions-focused approach and the confidence to challenge when required.
- Excellent communication, negotiation, and influencing skills.
- The ability to work independently across a large geographical area.
- Strong Excel skills and confidence working with data; Power BI experience is desirable.
- A full UK driving licence and willingness to travel extensively, including overnight stays.
Benefits
- Permanent full-time contract, 38 hours per week
- £45,000–£55,000 salary depending on experience
- 27 days' holiday based on a 38-hour working week
- Flexible and hybrid working
- Travel expenses and support for sustainable travel
- Recreation pension scheme
- Employee benefits and insurance schemes
- Attractive Landal employee holiday discounts