Area Manager

Duties and Responsibilities

• Provides regular updates on activation performance, sales metrics, market insights, challenges, and achievements.
• Elevates operational, regulatory, and commercial risks appropriately.
• Conducts structured monthly and quarterly business reviews with direct reports.
• Collaborates to deliver excellence within consumer activation channels.
• Sets clear objectives and execution of roadmaps aligned with KPIs (e.g., adult smoker conversion, guided trial rates, lead generation).
• Reviews KPIs regularly with the team, identifies gaps, and implements corrective actions to optimize performance.
• Recruits, trains, and develops a high-performing field team focused on both brand storytelling and sales conversion.
• Ensures teams are well-versed in product knowledge, device usage, and responsible communication guidelines.
• Delivers coaching and ongoing feedback to improve engagement quality and sales effectiveness.
• Promotes a culture of accountability, compliance, and continuous improvement.
• Oversees indirect retail execution, including merchandising, visibility standards, and point-of-sale excellence within activation spaces.
• Leads adult consumer engagement programs, including product sampling (where permitted), demonstrations, and conversion-focused interactions.
• Affords assistance in identifying, negotiating, and activating partnerships with key retail accounts.
• Conducts regular market visits and ride-along to ensure quality execution and gather insights.
• Supports workforce planning and scheduling through company systems; monitors time, attendance, and productivity.
• Ensures strict adherence to regulatory frameworks governing tobacco and nicotine product marketing and sales.
• Oversees direct reports' adherence to inventory planning.
• Ensures timely and accurate distribution of marketing materials and assets.
• Maintains operational efficiency across locations.

Skills/Knowledge

• Leadership and team development
• Strategic thinking with commercial acumen
• Communication and influence
• Networking and negotiation
• Performance management and accountability
• Cross-functional alignment
• Adaptability in regulated and dynamic environments
• Problem-solving and decision-making
• Relationship building
• Time and priority management
• Strong understanding of tobacco/nicotine regulatory frameworks and compliance requirements
• Knowledge of adult consumer behavior and conversion journeys
• Sales management and brand activation principles within CPG environments
• Retail execution and merchandising standards
• Operational logistics and inventory management

Physical Requirements

• Must be able to lift objects of at least fifty (50) pounds.
• Must have a valid government issued driver’s license.

Technology

• Square reader
• Inventory Software ID Scanner
• Electronic Tablets
• Office suite software - Microsoft Office including Teams and OneDrive
• Electronic mail software - Microsoft Outlook
• T-Sheets

Work Schedule

• Flexible scheduling
• Must be available evenings & weekends.