Area Development Coordinator

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 123 years ago. Buffalo Rock manages a leading beverage portfolio that includes global and regional brands.

About the role

The Area Development Coordinator (ADC) is a key member of Team Rock’s sales force responsible for selling, merchandising, and rotating beverage products across PepsiCo, Keurig Dr Pepper, and Buffalo Rock private-label brands. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Responsibilities

• Perform route-specific activities: sell new products, secure incremental displays, expand merchandising space, and execute promotions.
• Service all assigned accounts weekly according to Buffalo Rock standards and Franchise policy, including non-purchasing accounts to monitor transshipping.
• Develop and maintain positive professional customer relationships.
• Lead the assigned sector to ensure group success.
• Solicit new accounts in the assigned sales area.
• Notify supervisor of any account changes (ownership, closure, etc.).
• Complete all required paperwork per Company Policy and timeline.
• Secure full distribution and authorization for all current and future Buffalo Rock products.
• Monitor accounts for CDA compliance and achieve Strategic Execution Objectives.
• Properly rotate products, remove damaged or out-of-date items, and prepare pallets, trays, and CO₂ for pickup.
• Assist management in reporting competitive activity, achieving sales goals, and promoting Buffalo Rock Purpose and Core Values.
• Work weekends and non-traditional hours as needed; attend all scheduled meetings.
• Adhere to customer policies for vendors/suppliers, including business conduct, ethics, legal, delivery, and merchandising policies.
• Maintain high ethical and moral conduct while representing Buffalo Rock.
• Complete all assigned training (web-based, in-house, or other methods).
• Take reasonable precautions to protect the Company, employees, customers, and property from damage, theft, or liability.
• Embody Buffalo Rock’s Purpose: “Building brands through legendary service and remarkable people.”
• Live Buffalo Rock’s Core Values:
  • Committed to serving our communities.
  • Customer success drives our success.
  • Integrity matters.
  • Obsessed with continuous improvement.
  • We care for each other.
  • Win the day.

Requirements

• High School Diploma or GED (required).
• At least one year of sales experience (or management approval).
• Valid state driver’s license with a good driving record (required).
• Class A Commercial Driver License (preferred).
• Ability to present and communicate information to customers and management.
• Maintain a positive attitude toward company goals and policies.
• Respond to inquiries from customers, regulatory agencies, or business community members.

Skills

• Accuracy and attention to detail.
• Accountability and integrity.
• Strong oral and written communication.
• Customer-oriented with a focus on goal achievement.
• Mathematical proficiency for problem-solving.
• Organized and safety-aware.
• Sales ability using appropriate interpersonal styles and communication methods.
• Knowledge of:
  • Sales and marketing principles (strategy, tactics, product demonstration, sales techniques).
  • Customer and personal service (needs assessment, quality standards, customer satisfaction).
  • English language (grammar, spelling, composition).
  • Mathematics (arithmetic, algebra, geometry).

Work environment

This position involves working inside and outside retail accounts, with exposure to extreme temperatures (heat/cold), rain, snow, and extended periods on your feet.

Physical demands

• Standing: Constantly (5.5+ hrs/day).
• Walking: Constantly (5.5+ hrs/day).
• Sitting: Occasionally (0–2.5 hrs/day).
• Manually manipulate/grasp/reach outward: Constantly (5.5+ hrs/day).
• Reach above shoulder: Frequently (2.5–5.5 hrs/day).
• Speak: Constantly (5.5+ hrs/day).
• Climb/crawl: Occasionally (0–2.5 hrs/day).
• Squat or kneel: Frequently (2.5–5.5 hrs/day).
• Bend: Frequently (2.5–5.5 hrs/day).
• Lifting/carrying:
  • 10 lbs. or less: Frequently (2.5–5.5 hrs/day).
  • 11–20 lbs.: Frequently (2.5–5.5 hrs/day).
  • 21–50 lbs.: Occasionally (0–2.5 hrs/day).
  • 51–100 lbs.: Occasionally (0–2.5 hrs/day).
  • Over 100 lbs.: Not applicable.
• Pushing/pulling:
  • 12 lbs. or less: Constantly (5.5+ hrs/day).
  • 13–25 lbs.: Constantly (5.5+ hrs/day).
  • 26–40 lbs.: Constantly (5.5+ hrs/day).
  • 41–100 lbs.: Constantly (5.5+ hrs/day).