Area Business Development Dir

About the role

The Area Business Development Director works for two or more Hospital CEOs to ensure marketing initiatives are carried out throughout their assigned area. The Area Business Development Director is responsible for inpatient and outpatient census of multiple hospitals through the design and implementation of referral programs and customer service strategies. This position oversees inpatient admission process.

Responsibilities

• Provides marketing support and leadership for two or more hospitals within an assigned area.
• Reviews, evaluates, and monitors critical numbers and progress towards goals.
• Takes actions to reverse negative admission and discharge volume trends.
• Implements plans to ensure marketing effectiveness.
• Uses monthly data to measure progress towards goals.
• Maintains and measures volume, case mix growth, CMS %, payer mix %, and functional outcomes of patients to ensure quality product lines.
• Understands the volume impact on EBITDA and ability to meet financial goals.
• Manages all marketing operations, including hiring and recruiting staff.
• Educates marketing staff on tools, budget, sales skills, and territory management to achieve volume goals.
• Effectively and appropriately communicates financial data and operational indicators to marketing and other relevant staff.
• Manages the admission process, insurance verification, pre-certification requirements, bed control, hospital discharges, and barriers.
• Manages the reimbursement system as it relates to volume impact, appropriate utilization of resources, and LOS management to promote quality outcomes.
• Identifies new and repackaging existing product lines in collaboration with hospital leadership.
• Sets up territories for marketing team and realigns as indicated by key performance indicators.
• Drives grass roots efforts as deemed necessary to industry conditions.
• Communicates effectively with referral sources to market and educate product lines.
• Differentiates Company services from competition.
• Develops marketing collateral and advertises in conjunction with corporate support that meets the needs of the market.
• Plans and coordinates marketing, media coverage, and public relations functions to increase volume.
• Uses CRM for creating, tracking, and monitoring liaison territory management, referrals, and activities.

Requirements

• Driver's license and acceptable driving record according to company policy.
• Minimum 2 years' experience as a marketing representative, or nurse liaison in a healthcare environment.
• Bachelor's degree in related area preferred.
• Successful track record in leading, managing or direct sales and marketing, preferably in Healthcare environment.
• Physician relations, Case manager, Managed care, knowledge of local healthcare market preferred.