DIR - BUSINESS DEVELOPMENT

About the Role

Havenwyck Hospital is a Joint Commission-accredited and licensed psychiatric hospital in Auburn Hills, Michigan, specializing in comprehensive, compassionate behavioral health services for children, adolescents, and adults. The Director of Business Development oversees Sales, Marketing, and Customer Service activities within the Marketing Department, ensuring the desired utilization of the organization’s continuum of care through effective marketing principles. This role is a key member of the facility management team, involved in strategic planning, growth opportunities, program changes, and recruitment.

Responsibilities

• Strategically analyze and designate target markets for account managers, considering strengths and weaknesses of each team member.
• Lead and oversee the development and growth of profitable new business opportunities.
• Develop and implement marketing strategies to meet business objectives, analyzing referral development results and modifying strategies as needed.
• Monitor account manager performance against departmental goals and assist in developing individual sales plans and territory management.
• Accompany account managers on calls at least quarterly to assess techniques, provide feedback, and offer retraining as needed.
• Prepare the marketing department’s monthly operating report, monitor success, and implement corrective action plans when necessary.
• Develop programs and activities to enhance the community’s perception of the organization (e.g., press releases, seminars, open houses, health fairs).
• Coordinate with the Regional Director of Managed Care for negotiations, rate increases, and payer contracts.
• Provide input to CEO and CFO on pricing opportunities and serve as a liaison between the facility and payer entities.
• Assist account managers in securing commitments from referral sources and use of facility services.
• Develop, distribute, and communicate Referral Source Satisfaction Surveys and feedback.

Requirements

• Bachelor’s degree from an accredited college or university in a related field (required).
• Master’s degree in Healthcare Administration, Business, or Economics (preferred).
• 3-5 years of leadership experience in a related field (required).
• Acute care experience (preferred).
• Administrative, managerial, or clinical experience (a plus).
• 5-8 years of knowledge in the behavioral health marketplace, insurance plans, target markets, and referral sources (8-10 years preferred).
• Understanding of marketing principles (product, placement, pricing, promotion) and sales strategies.
• Experience with advertising, social media, and online presence.
• Demonstrated creativity in developing messaging, news releases, print, and collateral material.
• Excellent written and oral communication skills.

Benefits

• Competitive compensation and generous paid time off.
• Excellent medical, dental, vision, and prescription drug plan.
• 401(K) with company match and discounted stock plan.
• Career development opportunities within UHS and its 300+ subsidiaries.
• Free basic life insurance.
• Tuition reimbursement.
• SoFi Student Loan Refinancing Program.
• Student Loan Repayment Program (for eligible degrees and criteria).

Havenwyck Hospital and UHS offer a supportive, patient-focused environment with opportunities for growth, learning, and career advancement.