Anthropologie Temporary Product Naming & Verbal Strategist

About the Role

This is an exciting time to join the Anthropologie Brand Voice team. As a center of excellence, this team executes all creative copy across all Anthropologie brands – Anthropologie, Anthropologie Home, Anthropologie Weddings, and Terrain. We have an opportunity to create a codified naming architecture that matches both industry best practices and our internal workflows. This role is both creative and strategic, focusing on naming and systems while also executing on naming projects.

Responsibilities

• Interface with cross-functional teams to audit current product and collection naming processes across all four divisions: Anthropologie, Anthropologie Home, Terrain, and Weddings, with a focus on fashion and home.
• Codify linguistic guidelines per category and class within each division, creating references and rules for company-wide use.
• Name branded items such as fragrances, fabric/textile collections, and product franchises to test frameworks against real deliverables.
• Create category and product-specific style guides and indexes in partnership with Brand Voice for product and site teams to use in PDP, print, and digital executions.
• Partner with Creative, Buying, Legal, and Operations to document improved processes and milestones.
• Create executive-ready decks and present findings and recommendations to leaders.
• Bring expertise and advocate for each division's naming identity, defending it to stakeholders.

Qualifications

• 8+ years in naming, verbal identity, or brand strategy, with agency or in-house experience.
• Direct experience building naming systems for multiple sub-brands or categories under one parent brand.
• Comfort producing tangible systems of artifacts and processes, and securing buy-in from stakeholders.
• Experience in change management across cross-functional teams in a retail environment.
• Backgrounds such as Naming Strategist, Director/Manager of Naming & Verbal Identity, or Senior Copy Manager with a naming specialty are preferred.

Benefits

URBN offers comprehensive perks and benefits, including medical, dental, vision, PTO, generous employee discounts, retirement savings, and more. Availability and eligibility may vary by location and employment status. For details, visit www.urbn.com/work-with-us/benefits.