Anthropologie Senior Manager of Brand Strategy & Integrated Marketing

The Senior Manager of Brand Strategy & Integrated Marketing is a strategic, culturally connected marketer responsible for developing and driving integrated marketing strategies for key businesses within the Anthropologie Group portfolio. In this role you will serve as the strategic marketing lead, deeply understanding customers, product priorities, business goals, and growth opportunities, and translating them into clear seasonal strategies and compelling customer‑facing stories.

Responsibilities

• Develop seasonal and annual marketing strategies for assigned Anthropologie Group businesses, translating business priorities, customer insights, product opportunities, and cultural trends into clear marketing objectives and narratives.
• Identify the most important customer moments, product stories, and cultural opportunities, establishing clear priorities for where marketing can have the greatest impact.
• Translate broader Anthropologie brand strategy into differentiated, actionable plans for the assigned business while maintaining a cohesive overall brand experience.
• Maintain a strong pulse on fashion, culture, social behavior, competitors, and emerging trends to identify distinctive opportunities for Anthropologie.
• Serve as the primary strategic marketing partner to Merchandising, Buying, and Creative, ensuring strategies begin with a clear understanding of the customer and commercial opportunity.
• Develop integrated go‑to‑market plans that connect product, creative, social, digital, PR/earned media, paid media, talent, partnerships, and retail around a shared customer story.
• Lead cross‑functional planning processes from strategy through execution, establishing clear objectives, roles, priorities, and measures of success.
• Partner closely with channel leaders to ensure each channel plays a distinct role while collectively delivering a cohesive customer journey.
• Identify opportunities for talent, creators, brand partnerships, and cultural collaborations that can extend reach, build credibility, and generate conversation around priority stories.
• Partner with Customer Analytics, Digital Marketing, and Media teams to translate data and insights into strategic implications and recommendations.
• Lead seasonal and campaign recaps, establishing KPIs and balancing brand‑building objectives with traffic, engagement, acquisition, conversion, and revenue goals.
• Develop clear, compelling strategy presentations that simplify complex business and customer challenges into actionable plans, presenting recommendations to senior cross‑functional partners and building alignment.

Qualifications

• 7+ years of experience in brand strategy, integrated marketing, retail, fashion, lifestyle, or a related field, with experience leading complex cross‑functional initiatives.
• Strong strategic thinker with demonstrated ability to translate customer and business insights into compelling marketing strategies.
• Deep understanding of fashion, culture, consumer behavior, social media, and the evolving media landscape.
• Proven experience developing integrated campaigns across owned, earned, and paid channels.
• Strong cross‑functional leadership skills and ability to influence partners across Merchandising, Creative, Digital, and Marketing.
• Commercially minded, comfortable using performance data to inform strategy and optimization.
• Exceptional written, verbal, and presentation skills, with an ability to simplify complex ideas and inspire action.
• Highly collaborative, curious, decisive, and comfortable operating in a fast‑moving environment.

Benefits

URBN offers comprehensive benefits including medical, dental, vision, paid time off, generous employee discounts, retirement savings, and more. Availability and eligibility may vary by location and employment status.