Senior Manager, Integrated Marketing & Brand Strategy

About the Role

The Senior Manager, Integrated Marketing & Brand Strategy will develop and execute integrated marketing programs that strengthen brand awareness, support business growth, and deliver a consistent customer experience across digital, experiential, and traditional channels. This role will lead key marketing initiatives while partnering across the business to ensure alignment with broader commercial objectives. This hybrid position will report to the G-P Center.

Our Team

Georgia-Pacific is a dynamic, mission-driven team focused on solving complex industry challenges through bold innovation and practical execution. In this collaborative, high-performance environment, your ideas will be valued, ownership will be encouraged, and career growth will be supported through mentorship and meaningful responsibility.

Responsibilities

• Digital & Web: Translate segment priorities into demand programs; own website UX, SEO, analytics, and optimization.
• Content & Storytelling: Own annual/quarterly content strategy and the “Why GP” narrative; produce thought leadership and sales enablement assets.
• Social: Run GP Packaging social strategy, publishing calendar, campaigns, and quarterly performance tied to segment goals.
• Events & Activations: Standardize trade-show playbooks, manage logistics, measure leads/opportunities, and hand off to Sales.
• Print & Collateral: Direct brochures, presentations, signage; manage vendors and brand consistency.
• Brand & Analytics: Enforce brand standards, track KPIs, use market/customer data to optimize spend, and align with Sales and Commercial Ops.

Requirements

• Bachelor’s degree in marketing, Communications, Business, Journalism, or a related field.
• Experience within the packaging, manufacturing, B2B, industrial, or related industries.
• Experience supporting commercial organizations with account-based marketing, demand generation, or customer acquisition strategies.

Qualifications (Preferred)

• MBA or advanced degree.

About Us

As a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products, and more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. In addition to the products we make, we operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day—to make everyday products even better.

Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength—focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes:

• Medical, dental, and vision insurance.
• Flexible spending and health savings accounts.
• Life insurance, ADD, and disability coverage.
• Retirement plans.
• Paid vacation/time off.
• Educational assistance.
• Infertility assistance, paid parental leave, and adoption assistance (eligibility criteria apply).

Specific eligibility criteria is set by the applicable Summary Plan Description, policy, or guideline, and benefits may vary by geographic region.