Anthropologie Group Director of Brand Strategy & Integrated Marketing

Anthropologie Group is looking for a visionary, culturally connected, and executive-minded leader to shape and champion the consumer journey across the Anthropologie Group portfolio (Apparel, Home, Maeve, Weddings, and Terrain).

Responsibilities

• Team Leadership & Organizational Development
  • Stand up, build, and mentor a high-performing Brand Strategy & Integrated Marketing team, defining team structure, workflows, and individual career growth pathways.
  • Foster an empowered, collaborative, and solution-oriented culture that equips team members to lead campaign execution with clarity and autonomy.
  • Balance team bandwidth, guide talent growth, and maintain high standards across all Anthropologie Group categories.
• Strategic Vision & Executive Alignment
  • Architect the multi-year brand strategy and seasonal frameworks that anchor brand positioning across every customer touchpoint.
  • Present and socialize high-level strategies with executive leadership, securing alignment and driving cross-functional buy-in before execution begins.
  • Keep a pulse on cultural shifts, consumer behavior, and business trends to spot new, exciting growth opportunities for the brand.
• Cross-Functional Alignment & Campaign Integration
  • Serve as a strategic peer to Buying, Merchandising, and Creative leaders to balance and prioritize storytelling across Apparel, Home, Maeve, Weddings, and Terrain.
  • Unite Brand, Social, Digital, and Marketing Operations teams around cohesive strategy plans each season.
  • Oversee the strategic positioning for tier-one brand partnerships, artist collaborations, and vendor co-op opportunities, maximizing earned media and brand authority.
• Measurement, Optimization & Innovation
  • Set clear benchmarks to track brand health, campaign success, and customer growth across all channels.
  • Lead post-campaign recaps with leadership, turning performance data into actionable insights for upcoming seasons.
  • Collaborate with the media team to smartly allocate budget and refine tools, creating a flexible environment to test, adapt, and drive strong results.

Requirements

• Executive Leadership & Team Building: Proven track record of standing up, mentoring, and scaling high-performing marketing strategy teams within a complex retail or lifestyle brand environment.
• Strategic Influence & Stakeholder Management: Exceptional capability to inspire, influence, and align senior executive leadership (Creative, Buying, Merchandising, Digital, Operations) around a unified vision.
• Cultural Mastery & Brand Vision: Deep expertise in fashion, storytelling, consumer behavior, and emerging platforms, with strong instincts for what makes campaigns emotionally resonant and culturally dominant.
• Brand Strategy & Commercial Balance: Mastery of balancing elevated brand storytelling with commercial goals, resource allocation, and measurable business growth.
• Experience: A minimum of 10 years of experience in relevant marketing or brand strategy roles, preferably within a retail or lifestyle brand environment.

Benefits

• Medical, dental, and vision coverage
• Paid time off (PTO)
• Generous employee discounts
• Retirement savings plan
• Additional benefits available based on location and employment status

For additional information, visit www.urbn.com/work-with-us/benefits.